Search Engine Marketing (SEM) Specialist / Media BuyerDEPARTMENT
The Search Engine Marketing (SEM) Specialist / Media Buyer oversees and analyzes advertising campaigns including paid placements, contextual advertising and paid inclusions on search engines. In addition, the SEM Specialist / Media Buyer identifies, recommends and manages both display and performance-based advertising campaigns with networks and affiliate partners.RESPONSIBILITIES
SKILLS & EXPERIENCE
- Build, execute and manage successful search engine marketing campaigns
- Maintain relationships with major search engines and advertising networks
- Continuously identify and evaluate new advertising opportunities
- Negotiate pricing and acquire inventory primarily on a CPA, CPC and CPM basis for banners, email, pop-up and other direct response inventory, while ensuring that sources maintain the minimum acceptable ROI metrics/goals
- Perform A/B testing and conversion optimization on websites and landing pages
- Analyze performance and traffic reports
- 2+ years of experience with search engine marketing and media buying
- Solid understanding of optimizing media purchased on a CPM or CPC basis to CPA targets
- Advanced knowledge of Google Analytics, Google Adwords, Microsoft AdCenter
- Proven statistical, analytical and problem-solving skills
- Strong written and verbal communication skills
- Proven team player
- Goal driven
About Restoration Media Inc.:
One of America's fastest-growing companies, Restoration Media is an Internet marketing and idea incubation firm located in Tustin, CA. Around here, ideas are a way of life. Our team has had more than a few good ideas since opening in 2001, and we are continuously inspired to innovate and build great brands for the web.
We maintain a fun-loving and focused work environment full of creative, kind and collaborative individuals who are committed to "building the awesome." We provide each of our employees a working environment full of opportunities to learn and grow, with challenging projects and continued professional development.
Inc. 5000 | 2010, 2012, 2013
OC Business Journal Fastest Growing Private Companies | 2012
Best Places to Work in Orange County | 2013
Principals only. Recruiters, please do not contact.