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Search Engine Marketing (SEM) Specialist / Media Buyer

Posted 1 year ago in Internet



POSITION
Search Engine Marketing (SEM) Specialist / Media Buyer

DEPARTMENT
Marketing

REPORTS TO
Marketing Manager

DESCRIPTION
The Search Engine Marketing (SEM) Specialist / Media Buyer oversees and analyzes advertising campaigns including paid placements, contextual advertising and paid inclusions on search engines. In addition, the SEM Specialist / Media Buyer identifies, recommends and manages both display and performance-based advertising campaigns with networks and affiliate partners.

RESPONSIBILITIES
  • Build, execute and manage successful search engine marketing campaigns
  • Maintain relationships with major search engines and advertising networks
  • Continuously identify and evaluate new advertising opportunities
  • Negotiate pricing and acquire inventory primarily on a CPA, CPC and CPM basis for banners, email, pop-up and other direct response inventory, while ensuring that sources maintain the minimum acceptable ROI metrics/goals
  • Perform A/B testing and conversion optimization on websites and landing pages
  • Analyze performance and traffic reports

SKILLS & EXPERIENCE
  • 2+ years of experience with search engine marketing and media buying
  • Solid understanding of optimizing media purchased on a CPM or CPC basis to CPA targets
  • Advanced knowledge of Google Analytics, Google Adwords, Microsoft AdCenter
  • Proven statistical, analytical and problem-solving skills
  • Strong written and verbal communication skills
  • Proven team player
  • Goal driven

About Restoration Media Inc.:

One of America's fastest-growing companies, Restoration Media is an Internet marketing and idea incubation firm located in Tustin, CA. Around here, ideas are a way of life. Our team has had more than a few good ideas since opening in 2001, and we are continuously inspired to innovate and build great brands for the web.

We maintain a fun-loving and focused work environment full of creative, kind and collaborative individuals who are committed to "building the awesome." We provide each of our employees a working environment full of opportunities to learn and grow, with challenging projects and continued professional development.

Inc. 5000 | 2010, 2012, 2013
OC Business Journal Fastest Growing Private Companies | 2012
Best Places to Work in Orange County | 2013

Principals only. Recruiters, please do not contact.

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