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Marketing Technology Specialist

Ram Jack in Ada, OK, USA

Benefits Offered

401K, Dental, Life, Medical, Vision

Employment Type

Full-Time

Why Work Here?

“Ram Jack’s commitment to “quality first” and customer satisfaction will keep Ram Jack at the forefront of the foundation repair industry.”

RAM JACK is searching for an exceptional Marketing Technology Specialist in the Ada area to join our team. This addition to our team is a permanent position due to the growth we are experiencing.

Position Description: The Marketing Technology Specialist manages SEM/PPC ads and is responsible for creating, developing and optimizing targeted external marketing campaigns with our platforms. S/He uses data, insights and digital best practices to develop holistic conversion-driven campaigns that bridge touch points (email, SEM/PPC, social, etc.) to deliver key messages to our target audiences in the moments that matter. Success in this role is measured by database growth, an increased volume of engaged prospects and an increase in qualified marketing-driven in-bound leads. This position is located in Ada, Oklahoma.


Roles/Responsibilities:

  • Collaborate with internal/external business owners and the marketing team to support the design and execution of marketing campaigns aimed to drive awareness and leads of target audiences
  • Help determine appropriate content, assets and promotion strategies needed to engage specific audiences across various channels (email, social, search, third-party, etc.)
  • Manage email marketing campaigns and implement marketing automation best practices including campaigns setup, list segmentation, email template design, landing page design, etc.
  • Enact innovative strategies to increase inquiry volume, decrease cost per acquisition and outmaneuver competition in a highly competitive environment (leverage LEP, PPC, SEM and retargeting)
  • Monitor and manage SEO, content strategy with technology partners
  • Administer media planning, buying, campaign execution, and reporting for multiple digital marketing campaigns, including paid search, display advertising, LinkedIn advertising and more
  • Continuously analyze the effectiveness of our integrated campaign engagements and develop reports on our marketing channels performance to assess the effectiveness and ROI of marketing campaigns
  • Use a data-driven approach to create and present learning points and recommendations to optimize content and promotions to drive targeted engagement thorough testing and marketing methodologies
  • Develop an understanding of the full customer lifecycle and sales process and how marketing contributes to it
  • Document and communicate best practices for integrated marketing programs, including improvement recommendations to be used on the Franchise Portal
  • Keep pace with marketing industry trends and developments; stay abreast of changes in technologies and platforms
  • Coordinate various projects to support an optimal user experience in the Ram Jack customer life cycle
  • Assist as an IT liaison as the first point of contact between IT and Marketing when providing any assistance needed from either or both departments
  • Provide recommendations to website maintenance and updates with content changes, plugins, hosting responsibilities as well as structure changes
  • Other duties as assigned to support the evolving needs of the business

Needed Skillset:

  • Problem solver
  • Confident and assertive
  • Some marketing knowledge, including but not limited to the following:
    • Facebook Business Manager platform
    • Tracking potential clients throughout the sales funnel using available tools
    • Basic understanding of CPL, ROI, impression share
  • Web knowledge such as basic understanding of the framework of web pages (HTML/CSS), use of a Web CMS, SEO, SEM, PPC
  • Technical skills, including ability to navigate Google Analytics, Google AdWords, and CRM reporting systems
  • Analytical skills such as the ability to analyze data from various sources to create both high-level and detailed reports and to draw conclusions from the data to inform business decisions

Desired Qualifications:

  • Degree or equivalent work experience required
  • 2 years of project management experience preferred with marketing background

Benefits:

  • Full-time employment
  • Comprehensive health insurance
  • Paid vacations and holidays
  • 401K

RAM JACK has been helping homeowners and businesses with foundation problems for over forty years. Our patented stabilization process is virtually fail-proof when installed correctly. Ram Jack franchised dealers are located in North and Central America, Canada and Puerto Rico. We were the first foundation repair company in North America to be recognized by the International Code Council (ICC-ES) as having products that meet the highest quality standards in our industry. RAM JACK is an ISO 9001 certified company. We manufacture our products at our Ada, Oklahoma facility using only American-made steel. Our sterling reputation in the foundation solutions industry is second to none.

For more information on Ram Jack, please visit www.ramjack.com. Ram Jack is growing, and we need good people to grow with us

Ram Jack

About Ram Jack:

Ram Jack’s highly competent network includes over 60 dealers and franchisees nationwide—as well as internationally—who meet the needs of consumers, in both residential and commercial applications. From homes to the largest solar field in the world, we’re commitment to quality first, complete integrity, and customer satisfaction. Our patented stabilization process is virtually fail-proof when installed correctly. We were the first foundation repair company in North America to be recognized by the International Code Council (ICC-ES) as having products that meet the highest quality standards in our industry. RAM JACK is an ISO 9001:2015 certified company. We manufacture our products at our Ada, Oklahoma facility using only American-made steel. Our sterling reputation in the foundation solutions industry is second to none. Our company, managed and operated by thoroughly trained professional employees, drives our growth and ensures we’re able to provide effective, reliable, and valuable foundation solutions.

Company website: https://www.ramjack.com/

Company address: 13655 CR 1570 Ada, OK 74820

Posted date: yesterday

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