The Marketing Operations Specialist, as part of the Marketing Operations team, owns the health, hygiene and optimization of our marketing technology ecosystem. This role works with various teams across Marketing, Product, IT, Sales, and other partners, to ensure efficient and effective delivery of client programs and services. Provides marketing automation system support for users of the marketing technology systems. Works with internal and external customers through development of new products and solutions that meet specific requirements that deliver an effective user experience while aligning with current system workflows.
Responsibilities: • Support the maintenance, growth and optimization of our marketing technology ecosystem to ensure delivery of client programs and services • Manage technical aspects of key marketing systems and provide day-to-day martech system support across marketing. • Development of best practices and training across marketing with regards to marketing stack capabilities. • Along with Marketing Operations team, manage any integration requirements between the marketing systems and various data collection platforms. • Work with internal and external customers through development of solutions that meet specific project requirements that deliver an effective user experience while aligning with current system workflows. • Maintain data compliance structure and implementation as it pertains to marketing stack usage and the various relevant privacy regulations • Monitor email deliverability and address deliverability issues
Requirements: • Bachelor’s degree in Marketing preferred • 2+ years’ experience with martech-centric campaign management and marketing operations, supporting multiple brands and or products simultaneously. • Requires a combination of marketing experience and technical ability with work experience administering Marketing Automation solution (e.g. Marketo, Eloqua, Pardot). Marketing Automation Expert Certification a plus • Ability to collaborate with multiple teams across Marketing, IT, and Sales. • Good understanding of HTML and basic CSS with desire to expand on technical skillset. • Excellent verbal and written communication skills with emphasis on training and presentation skills • Exceptional problem solving and creative solution building skills
About Questex LLC:
At Questex, we are passionate about driving business outcomes. We connect buyers and sellers and help both achieve their goals. We are online, on devices and live with experiential engagements. We understand the buyer’s behavior and evolving needs and connect them with the seller through continual touchpoints. From discovery through purchase and purchase through advocacy, we supply unmatched access, insight, engagement and turnkey solutions all in one place.
The company drives business investment, innovation and demand-creation in the markets it serves by bringing together investors, buyers, sellers and professionals through its over 120 trade shows, conferences and other business events and informing them through related business media and information products. Questex’s industry-focused business units include Life Sciences & Healthcare, Hospitality & Travel, Beauty & Wellness, Technology & Telecom groups.
The company employs over 300 professional staff members operating in the United States and the Americas, Europe, the Middle East and Asia-Pacific regions. For more information, visit questex.com.