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Retail Executive

Pela Case in Kelowna, BC, Canada

Benefits Offered

Dental, Life, Medical

Employment Type


Why Work Here?

“We are committed to a waste free future!”

Wanted: World Class Retail Executive

Do you want to work for David instead of Goliath? Are you an entrepreneur in a salesperson’s body? Would you rather come to work in jeans? Does the idea of making a positive impact on the planet while building a raving fan base and strong community excite you?


  • Are really interested in electric vehicles
  • Appreciate a good debate even with your boss
  • Figure out how to fix it instead of who is to blame.
  • Paid for your own stuff when you were a teenager.
  • Are excited about building empowered teams.
  • Have pulled recyclables out of the trash.


  • Believe we do not inherit the earth from our ancestors; we borrow it from our children.
  • Work to protect and restore the environment.
  • Aren't afraid to make mistakes as long as we learn.
  • Care more about your values and intelligence than your experience.
  • Are committed to creating team dynamics that create empowerment vs. entitlement

Our Core Values

  1. Commit to a culture that builds a strong COMMUNITY.
  2. Foster CREATIVITY to inspire fresh innovation.
  3. Embrace COURAGE by taking action despite uncertainty.
  4. Live with Awareness and CONSCIOUSNESS of our choices.

The Opportunity:
The mission of the Retail Executive is to grow the sales for the company in multiple retail and wholesale channels. This is to be accomplished by working with the senior leadership team to create a viable revenue plan, to build out the team required and then to execute on the plan. The first objective is to “hunt” down the right prospects and then to “farm” the potential to grow the company’s overall product placement footprint.


  • Build a worldwide retail presence.
  • Participate as a member of the executive team (weekly L10, quarterly and annual planning).
  • Build, mentor and lead a sales department to reach the global retail market within targeted categories including Smart Device Protection, Eyewear, Lifestyle, Accessories, others as determined by senior leadership.
  • Oversee corporate and promotional product sales.
  • Build out and manage the required 3rd party sales reps and distributors.
  • Develop the strategic plan outlining how the sales team will continue to support the vision of the CEO and the Board of Directors.
  • Interface with retail buyers and negotiate terms and packages not to exceed predetermined levels.
  • Work with the management team to execute financial forecasting and reporting.
  • Oversee the management of the CRM system to help manage relationships and execute within the right time frame.
  • Work with operations on product capacity planning.

Qualifications (What might describe you)

  • Extensive proven experience in developing retail revenue with experience in some or all of the target categories.
  • Proven ability to build, mentor and lead a sales department.
  • Validated tenure as a member of a senior leadership team.
  • Strategic thinking skills and planning abilities
  • Experience with forecasting and reporting.
  • Experience managing a CRM system

*Compensation based on experience*

Pela Case

About Pela Case:

Mission - We develop aspirational products made with environmentally sensible materials that make a positive impact on the quality of life of our customers, our team and our planet.

Motto: Everyday products without everyday waste.

Mantra: Believe in Better!

Company website:

Company address: 604-460 Doyle Ave

Posted date: yesterday

View all Jobs at Pela Case