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Senior Product Marketing Manager-Baltimore, DC,NVA

Posted 2 years ago in Sales & Biz Dev

Live near Baltimore, DC,NVA Territory covers Baltimore, DC, NVA & Philly
The Senior Product Manager is responsible for the launch and marketing management of the Device and reports directly to the Vice President of Sales and Marketing.
Principal responsibilities:
· Develop and implement market launch plans, including analysis, sales forecasts, budgets, objectives, tactics, contingencies, and measures to achieve company targets
· Lead cross-functional teams to develop and deliver promotional programs to drive adoption
· Establish basis for differentiation relative to competitive behavior and market trends
· Collaborate with Field Sales management and sales professionals to evaluate and validate the effectiveness of device marketing strategies and programs, and to gain key customer acceptance of device.
· Extend existing and develop new key opinion leader relationships to develop marketing initiatives, drive product utilization, and review clinical and economic publications related to spine surgery options and treatment
· Prepare and implement key marketing event plans (e.g., conventions, sales training/meetings) with measures of effectiveness
· Continuously monitor and review all aspects of his/her area of responsibility as it relates to new product additions, product deletions, product improvements, competitive activity, profit improvement/cost reduction, market improvement, pricing activity, product quality, and legal ramifications
· Lead and develop one to two direct reports
· Operate within all company and compliance guidelines
Position qualifications:
· Bachelor’s degree required; master’s degree preferred
· A minimum of 12 years of progressive medical device marketing/sales experience is required
o This experience must include a minimum of seven years of surgical medical device marketing and a minimum of five years of sales and/or marketing management experience in the spinal surgery implant segment
· Experience in a sales/marketing leadership role in launching a novel medical device to the spinal surgeon, which required change in surgical technique, is required. This should include the pre-launch planning, execution of the launch, and tangible measures of success
· A minimum of five years of people management experience is required
· Demonstrated results in evaluating spine surgery market opportunities and segments and developing core campaigns/messages and measures to achieve desired change in surgical practice and technique
· Extensive knowledge and experience in pricing, reimbursement, and payer message development is required
· Experience in defining marketing programs that detail investment requirements, sales revenue, profit forecasts, and return on investment is required
· Experience in working closely with other customer-focused functions to achieve results is required (e.g., Field Sales, Field Clinical, Medical Affairs, Professional Education, Sales Training)
· Strong written, public speaking, and presentation skills are required
· This position requires the ability to travel up to 50% of the time


Pat Licata & Associates.. your career destination spot to find current openings in 1099, w2, Independent and Distributor Medical and Pharmaceutical Sales and Sales Management Openings across USA.

Pat Licata brings 35 years of experience, a very successful career ,committed to helping people connect to new career opportunities.

Our team,at Pat Licata & Associates, looks forward to supporting you in your next career move!


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