“We offer free snacks, happy hours and a fun dog friendly collaborative space!”
We're looking for a Social Media Editor to join the award-winning Mental Floss team in our New York City offices. Mental Floss has won Webby Awards (three!), lost ASME Awards (thrilled to be nominated!), and published 15 books and five board games. Our YouTube channel has 1.3 million subscribers, our Facebook page is liked by 2.4 million people, our Twitter feed has 685,000 followers, and we reach 13 million people a month through mentalfloss.com. Our goal is to find fascinating stories and bring them back to our readers. The kind of stories that readers will want to share, both via social media and beyond. Can you help us tell them?
Social Media Editor
The Social Media Editor will strengthen Mental Floss’s relationship with our current readership and, using both creative editorial knowledge and data analytics, help us find ways to introduce the brand to new audiences and markets. This person will be responsible for overseeing all of the brand’s social media accounts on Facebook, Twitter, Instagram, and more.
In addition to bringing Mental Floss’s voice to both existing and emerging platforms, the Social Media Editor will:
Develop all social media strategies and audience engagement efforts;
Write, schedule, and publish captivating daily social content, with a focus on driving traffic and conversion and boosting audience engagement;
Interpret data and analytics to inform the content we create and promote, and submit detailed weekly and monthly social media performance reports;
Have impeccable writing skills, strong attention to detail, and a thorough knowledge of social media platforms and analytics;
Work with both editors and writers to track and suggest news stories and, if desired, have the chance to pitch and write stories for the site;
Help maintain current content partnerships with other organizations and influencers and look for additional opportunities that could be beneficial to the brand.
Ideal candidates will have:
At least 3 years previous social media experience at a publisher or entertainment brand (writing experience is a plus)
Fluency on all current social media platforms and eagerness to keep informed of all emerging platforms and digital tools
Graphic design experience and Intermediate/advanced level Photoshop skills
Expertise in interpreting data to make metrics-based editorial and promotional decisions
Clear understanding of key social metrics like CPM, reach, engagements, and how to analyze the outcomes and trends on social media pages
Excellent time management skills, the ability to prioritize, and a high level of attention to detail
Energetic, positive written voice
Sound editorial judgment and ability to frame articles and videos for social promotion
Ability to thrive in a fast-paced environment
About Minute Media:
Minute Media is a leading sports media and technology company, powered by authentic and socially driven content created by the fans, for the fans. We develop products that enable fans to create, publish, share and distribute sports content around the world. Our unique approach to covering sports fuses topical sports stories with everyday culture, creating a fresh new voice in the world of sports media. Minute Media’s family of sports destinations includes 90min, 12up, DBLTAP and most recently, Mental Floss. The company is backed by leading venture capital firms and strategic investors including Battery Ventures, Dawn Capital, Gemini Ventures, North Base Media and ProSieben. For more information, please visit www.minutemedia.com.