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Digital Media Specialist

Mighty & True in Austin, TX, USA

Benefits Offered

401K, Dental, Medical, Vision

Employment Type

Full-Time

Why Work Here?

“We're a fast-growing, fun place to do some great work.”

Might & True is a design and performance minded B2B marketing agency looking for a Media Buyer to join our Austin team.

We’re looking for someone who enjoys diving into the media buying weeds and can support with campaign planning and research. The perfect fit for MT will enjoy executing data-driven media and integrated channel programs using your keen ability to identify and reach target audiences wherever they are online. You love managing, testing, creating and optimizing all things media from social to retargeting to programmatic and more.

KEY RESPONSIBILITIES

  • Become best friends with various media and reporting platforms and partners like Rollworks, Acuity, Terminus and Metalytics, and more

  • Support campaign and performance planning initiatives across the agency as needed

  • Expertise with ad and paid social platforms and know them in and out

  • Work with account and creative team to understand client strategy and goals and ensure media implementations align

  • Implement media plans across all necessary ad platforms

  • Understand attribution requirements and implement for accurate reporting

  • Monitor campaigns on a daily basis and optimize integrated media campaigns to increase the client’s brand awareness, drive leads and help them achieve revenue success

  • Be an accountable and creative member of the performance management team - bringing new ideas and great energy to the team

  • Support audience research to identify target audiences and understand their behavior and habits.

  • Lead any analysis and optimization required on campaigns according to the client’s goals and objectives including any compilation of reports

  • Allocate budgets and monitor costs of each campaign relative to client goals and restrictions

  • Support the team to evaluate the success of media strategies and campaigns and recommend any improvements required to meet the client's goals

  • Manage and sign insertion orders, reconcile media budget and report on client billing requirements

SKILLS & EXPERIENCE

  • Must have 1-3 years of experience in media planning and/or paid social media management and technical knowledge of media tools and technology (i.e. ad servers, pixels, etc…)

  • Experience creating and optimizing campaigns within channels such as Facebook, Instagram, and Linkedin.

  • Ability to report and develop recommendations for ongoing campaign management.

  • Has a great understanding of key performance metrics within platforms and the ability to report back on them.

  • Experience in a range of digital marketing channels and tactics including social media, email marketing, google search and display networks.

  • Interest and passion for all things digital and measurable

  • B2B experience preferred, but not necessary

  • Broad knowledge of media channels and options

  • Familiarity with campaign evaluation metrics and media buying

  • Working knowledge of analytical tools used in media planning and buying

  • Strong Analytical capabilities

  • Creative, out-of-the-box thinker

  • High level of accuracy and attention to detail

  • Excellent organizational skills and the ability to adapt to deadlines, new assignments and situations quickly

  • The drive to excel in a deadline-driven environment, problem-solve, think strategically and manage multiple priorities

  • A knack for research with exceptional proofreading skills

  • A proven track record of working collaboratively while taking ownership of delegated projects

  • Agency experience a plus, but not required

  • Resourceful self-starter

  • Energetic, friendly and self-motivated attitude

We live for our clients and we live for doing good work, but we also know the importance of work/life balance and taking care of each other. If you’re a doer (and possibly a mover and a shaker) and want to make a difference with some of the biggest B2B and tech brands in the world but do it while having fun and enjoying life, then this is the team for you. With flexible work hours and a family-oriented environment, we care for our crew just as much as we care for our clients. So, what are you waiting for? Come be Mighty & True and do good things.


About Mighty & True:

Mighty & True is a digital-minded creative agency focused on helping B2B companies build revenue by creating experiences that combine performance-optimized design with innovative media and technology.

Company address: 10222 Pecan Park, Austin TX 78729

Posted date: 9 days ago

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