Social Media Community Manager

Benefits Offered

Vision, Medical, Life, Dental, 401K

Employment Type

Full-Time

Social Media Community Manager

Imagine working for a company with a mission you can truly believe in, a playful and energetic culture, and a talented team of coworkers! Melissa & Doug, the toy company, is looking for a Social Media Community Manager. In this role, you’ll play an important part of our mission to provide a launch pad to ignite imagination and a sense of wonder in all children so they can discover themselves, their passions, and their purpose.

THE ROLE:

The Social Media Community Manager is responsible for representing the brand across social media. This person will create content, provide customer service, be a “news junkie”, analyze performance and ultimately develop relationships, grow our community, and generate sales. MUST BE ABLE TO WORK FROM OUR WILTON, CT OFFICE.

RESPONSIBILITIES:

  • Be the voice for the brand in social media spaces. Keep a pulse on relevant topics and ideas. Create, engage and share in relevant dialogue as appropriate.
  • Map out and budget a comprehensive annual social media plan.
  • Manage social media marketing campaigns and day-to-day activities including:
    - Create, curate, distribute and manage all published content and campaigns
    - Keep our social media “Home Pages” fresh and up to date and seasonally relevant
    - Develop and manage the social editorial content calendar
    - Monitor, listen and respond to users in a “Social” way
    - Develop and expand community outreach efforts
    - Create and manage Social ad campaigns
    - Manage efforts in building and responding to MelissaAndDoug.com online reviews
    - Analyze key metrics and tweak strategy as needed
  • Manage and curate our Social Annex Feed on MelissaAndDoug.com
  • Manage, track, and optimize our Power Reviews platform. Support Quality to address issues that arise through the platform
  • Work with Customer Care to address relevant questions and inquires that surface through social media.
  • Identify and report issues and opportunities in user-generated content surrounding the company.
  • Be the expert on social media trends and platforms updates. Recommend strategies to leverage.
  • Work closely with the marketing team to coordinate and ladder up to the marketing calendar
  • Surface new ideas and new approaches to drive greater buzz and increase our SOV in social media while also driving a strong Return on Marketing Investment.
  • Create best practices and social media tenets by platform
  • Manage Melissa & Doug blog including:
    - Develop and manage the blog editorial calendar in line with the overall marketing calendar
    - Recruit and manage blog ambassadors and guest bloggers relationships
    - Coordinate with blog ambassadors to create and distribute blog content
    - Create and manage the content blog distribution strategy
    - Upload content to the blog

EXPERIENCE:

  • Previous social media brand experience and a strong personal passion for the space

EDUCATION:

  • Bachelor’s degree

SKILLS:

  • Strong verbal, visual and written communication skills
  • Creative ability to design and execute engaging content
  • Advanced knowledge of Social Media Platforms including Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, and Snapchat. Others are a bonus.
  • Possess incredibly strong attention to detail
  • Strong data analysis skills to evaluate campaign performance and recommend strategies
  • Strong organization and project management skills
  • Passionate news “junkie” on relevant topics
  • Resourcefulness and ability to work independently

OUR STORY
Melissa & Doug started with just a boy, a girl, and a dream. Like many great start-up stories, there was even a garage involved. Nearly 30 years and hundreds of employees later, the company still has that entrepreneurial, playful vibe. With its consistent growth over the past three decades to over $350 million in sales across 100+ countries, the company is now focused on accelerating that growth to new levels. To learn even more about our mission, our history, and our movement to Take Back Childhood, visit MelissaAndDoug.com.

Benefits include:

Generous compensation, medical, dental, Vision, 401K, flexible spending plans, significant employee discounts

About Melissa & Doug:

Melissa & Doug started with just a boy, a girl, and a dream. Like many great start-up stories, there was even a garage involved. Nearly 30 years and hundreds of employees later, the company still has that entrepreneurial, playful vibe. With its consistent growth over the past three decades to over $350 million in sales across 100+ countries, the company is now focused on accelerating that growth to new levels. To learn even more about our mission, our history, and our movement to Take Back Childhood, go to www.MelissaAndDoug.com

All Jobs at Melissa & Doug

Posted 22 days ago

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