LunaMetrics seeks a Social Media Strategist to supercharge content promotion for local and national brands in the retail, industry, publishing and not-for-profit sectors. A day at the office might include social media consulting for an online retailer, content strategy for a manufacturer, on-page SEO for a magazine’s digital edition and content writing for a nonprofit online newsroom. It requires someone who can embrace variety and flourish in it. The timecard would look something like this.

  • Social Media: 30%
  • Content Writing: 30%
  • SEO/PR: 25%
  • Project Management: 10%
  • Learning: 5%
Responsibilities:

  • Design and execute social media initiatives for a variety of client brands.
  • Perform audits of social media and provide recommendations for improvement.
  • Develop client content strategies that complement the brand and SEO efforts.
  • Research and write engaging articles that support the content strategy and keyword targets.
  • Optimize content for social sharing.
  • Monitor social media trends and report monthly to staff and clients on changes in their space.
  • Analyze and report on the social metrics that support SEO.
  • Work directly with clients to promote content and optimize social channels.
  • Support public relations campaigns with copy writing and media list creation.
  • Other duties as assigned
Requirements:

  • 1+ years of social media management
  • Familiarity with Google Analytics and social media reporting tools
  • Copy or content writing experience with narrative and technical writing samples
  • Excellent verbal and written communications skills
  • Project management or customer service experience
  • Microsoft Office Proficiency
Desired:
  • Content strategy design and implementation for blogs and social media
  • Digital editing with Photoshop, Final Cut Pro, etc.
  • Understanding of SEO

About LunaMetrics:

LunaMetrics is an Internet Marketing consultancy on Pittsburgh’s South Side. We work with SEO, Paid Search, Google Analytics and Data Science. We are the only Google Analytics Certified Partner in Western PA, and one of three companies that do the GA Seminars for Success training in the US. Very important for this job: we are one of about twenty companies that are certified to resell Google Analytics Premium. For more information, see our website at www.lunametrics.com.

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