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Paid Search Analyst

Posted 2 years ago in Internet



We’re looking for a dedicated pay-per-click advertising analyst to join our team. You’ll be our point person and expert for paid search and work with other team members in web analytics and SEO to serve our customers in a variety of industries. You should be able to clearly explain the concepts and results of paid search to customers to demonstrate ROI and create customer satisfaction.

PLEASE NOTE: We are hiring two individuals, one who is senior and one who is junior, but we are not considering entry level at this time.

Key Responsibilities

  • Creating paid search campaigns, including budgeting, keyword research and expansion, and ad copy creation.
  • Ongoing evaluation to improve the effectiveness of campaigns with bid management, keyword analysis, geo-targeting, ad testing, and other strategies.
  • Present and report to customers on the results of their campaigns, and assist in the sales process for potential customers.
  • Stay abreast of new developments and changes in paid search, and share best practices and trends with the team.

Key Requirements

  • 6 months to 1 year experience working in paid search campaign management.
  • Minimum of 1 year in a client-facing role.
  • Thorough knowledge of Google AdWords and Bing AdCentec.
  • Strong knowledge of paid search in social media.
  • Analytics experience a plus (especially Google Analytics).
  • Familiarity with search engine optimization a plus.
  • You must love paid search. You will be working with PPC all day long, so it has to be your passion.
Job Location
Pittsburgh, PA, US.
Position Type
Full-Time/Regular

About LunaMetrics:

LunaMetrics is an Internet Marketing consultancy on Pittsburgh’s South Side. We work with SEO, Paid Search, Google Analytics and Data Science. We are the only Google Analytics Certified Partner in Western PA, and one of three companies that do the GA Seminars for Success training in the US. Very important for this job: we are one of about twenty companies that are certified to resell Google Analytics Premium. For more information, see our website at www.lunametrics.com.

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