Public Relations/Social Media Specialist

Posted 2 years ago in Marketing/PR


This position is responsible for creating and managing a social voice by way of social media strategy, goal setting, social listening, measurement and reporting, content management, program development and execution across all-applicable social media outlets, networks and blogs. The candidate should also be articulate, an effective oral and written communicator and have a talent for writing articles, press releases, blogging, social media messaging and more. Compensation: Minimum starting salary of $40,000.


  • Develop and implement social media strategy.
  • Update content and maintain presence across all social media channels.
  • Monitor dialogue across designated social media channels.
  • Identify trends and engagement opportunities.
  • Make initial responses to inquiries, complaints, comments and other contacts generated through social media and coordinate escalations or further communications.
  • Develop and test methods for measuring the impact of social media programs.
  • Monitor new trends in social media and digital communications.
  • Formulate a comprehensive social media approach that is integrated with public relations and marketing endeavors.
  • Create PR strategies.
  • Seek and secure opportunities for radio and news coverage.
  • Become an advocate in social media spaces, engaging in dialogues and answering questions where appropriate.

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