“Amazing opportunity to provide musical and academic enrichment to more than 800 under served kids in the Baton Rouge area.”
Job Title: Marketing and Communications Coordinator
Reports to: Director of Development
Status: Full Time
Position Summary: As a member of the development team, the marketing manager will be responsible for the successful project management, development, implementation, and tracking of marketing and communication initiatives including fundraising campaigns; website management; online advertising; social media, and email marketing programs, supporting the overall growth of Kids’ Orchestra’s mission and program. The individual in this role will be responsible for delivering compelling content for different channels and accountable for tracking, analyzing and reporting digital metrics, as well as making recommendations regarding the consideration of new and emergent marketing technologies. The marketing manager generates funds through the development of targeted online programs. The marketing manager focuses on elevating Kids’ Orchestra’s digital footprint to cultivate donations and increase brand awareness.
Requirements: BS/BA degree or equivalent work experience required. Two years fundraising experience. Experience with donor database. Must be proficient in, or able to learn, Microsoft Office Suite, SharePoint and Google Drive. Ability to work some evenings and weekends.
Essential Duties and Responsibilities:
· In-kind Partnerships with Media including advertising
Program Specific Planning
Create a project marketing plan that has exact steps and outcomes associated.
Logo Partner inventory
Web site -Layout and Content Management
E-newsletter-Send monthly email targeted to the following stakeholders: Donors, Board Members, potential volunteers, advocates
Press and Public Relations-Build relationships with local media, communicate timely information and secure coverage of Kids’ Orchestra activities
Press Releases -Create compelling content targeted to media.
Staff Understanding of Communications Spearhead media training & support for officers, program directors
Communications Committee-Recruit and manage committee of leaders/experts/volunteers meeting on a quarterly basis to guide the communications plan
Diversify Content for Social Media Channels-Content development to reach the typical target audience. Ex. Instagram - all pictures, Twitter a little more stats and Facebook Events
Design & Create
Annual Report-Create annual report that summarizes the organizations efforts for the previous year.
Development brochure, donation envelopes, donor presentation folders, event save the dates/invitations
Cataloguing-organization of electronic and hard copy files
Qualified applicants should email their resume and cover letter to: Melissa Parmelee, our Development Director at email@example.com .
About Kids' Orchestra:
Kids’ Orchestra is the largest after-school music program for Kindergarten through fifth-grade students in the United States. Nearly 800 students from across East Baton Rouge Parish are enrolled in Kids’ Orchestra programming where they study an instrument, perform in an ensemble, and/or sing in a choir.
Company address:352 Florida Street, Baton Rouge, LA, 70801