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SEM/PPC Campaign Manager - Adwords/Adcenter -

Posted 2 years ago in Internet



LOCAL CANDIDATES ONLY PLEASE!

JOB DESCRIPTION -


  • Oversee the Interactive Marketing programs of clients, which could include: Search Engine Marketing (cost per click/pay per click), Display Media, Social Networks and leveraging Analytics.
  • Responsible for the management of the client’s CPC campaigns. (Adwords, Bing, 2nd tier engines, vertical portals or channels, etc.)
  • Monitor a variety of diverse clients with varying advertising budgets and increase client’s ROI and conversion performance through recommendations of new strategies and ideas to test.
  • Report internally to team and externally to client on performance, results and campaign challenges, along with new ideas.
  • Research new advertising channels or platforms to be considered.
  • Optimize efforts through analysis of data and analytics intelligence.

QUALIFICATIONS

  • Prior SEM or online marketing experience required.
  • "Best Practices" knowledge of Search Engine Marketing tactics and guidelines preferred.
  • Must have experience with Cost per Click advertising networks to include: Google Adwords, MSN/Bing AdCenter, etc.
  • ** Preference given to Google Adwords Qualified Individuals and those with knowledge of Google Desktop Editor.
  • Ability to select keywords, write compelling ad copy and optimize campaigns to meet established ROI goals and conversion metrics.
  • Ability to analyze data through web analytics.
  • Strong knowledge of Google Analytics preferred.
  • Attention to detail and ability to multi-task successfully a must.
  • MS OFFICE skills required especially Excel.
  • Analytical thinker -- able to come up with solutions -- Problem solver.
  • Works well under pressure and deadlines.
  • LOCAL CANDIDATES ONLY PLEASE

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