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Public Relations Specialist

Hylink Digital in Santa Monica, CA 90401 USA

Benefits Offered

401K, Dental, Vision, Medical

Employment Type

Full-Time

Last online 11 hours ago

*** APPLY DIRECTLY THROUGH ZIP RECRUITER OR http://www.hylinkgroup.com/careers ***

Hylink Digital Solutions is China's largest, independent digital full-service agency.

We have had exponential growth in the Chinese digital scene since the company's infancy in 1994. With headquarters in Beijing, we have a total of four main offices including Shanghai, Guangzhou, and Shenzhen, as well as 11 local provincial offices.

In 2014, we opened company doors in Seoul, South Korea and two years later followed suit with the opening of our US office in Los Angeles, California.

We are an agency guided by our founding principle of: smart thinking = endless possibilities. Our work is deeply rooted in technological evolution and innovation. We offer a wide range of marketing and advertising services including: Digital Media, Digital & Interactive Creative, Big Data (Warehousing, Data Modeling & Data Application), Programmatic Media Solutions, Mobile Marketing Services, Search Engine Marketing, Content Marketing, EPR/Social, Digital film (creation/production/ distribution), Integrated Advertising Solutions, and Research & Insights.

Our growth and success are dependent on the growth and success of our clients. We hold ourselves to the highest standards when it comes to creating client solutions, always meeting or exceeding our own expectations in creating bottom-line results.

Hylink Digital Solutions is seeking a self-motivated and creative public relations professional to join our communications team in Santa Monica to lead public relations initiatives. The PR Specialist will be responsible for leading overall PR strategy, developing and executing press releases, as well as existing company public relations. He/she should be a strategic thinker with exceptional planning, and organizational skills and enjoy working in a fast-paced, start-up culture.

Responsibilities:

  • Develop media relations strategy, seeking high-level placements in print, broadcast and online media

  • Coordinate all public relations activities

  • Direct social media team to engage audiences across traditional and new media

  • Leverage existing media relationships and cultivate new contacts within business and industry media

  • Manage media inquiries and interview requests

  • Create content for press releases, byline articles and keynote presentations

  • Monitor, analyze and communicate PR results on a quarterly basis

  • Evaluate opportunities for partnerships, sponsorships and advertising on an ongoing basis.

  • Build relationships with thought leaders to grow industry awareness

  • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

Minimum qualifications:

  • 2-5 years proven working experience in public relations required

  • Strong relationships with both local and national business and industry media outlets

  • Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews

  • Exceptional writing and editing skills

  • Solid experience with social media including blogs, Facebook, Twitter, etc.

  • Knowledge of Chinese Social Media (Weibo, WeChat…)

  • Event planning experience

  • BA/MA degree in Marketing, Advertising, Communications or a related discipline

About Hylink Digital:

Hylink Digital Solutions is China's largest, independent digital full-service agency.

We have had exponential growth in the Chinese digital scene since the company's infancy in 1994. With headquarters in Beijing, we have a total of four main offices including Shanghai, Guangzhou, and Shenzhen, as well as 11 local provincial offices.

In 2014, we opened company doors in Seoul, South Korea and two years later followed suit with the opening of our US office in Los Angeles, California.

We are an agency guided by our founding principle of: smart thinking = endless possibilities. Our work is deeply rooted in technological evolution and innovation. We offer a wide range of marketing and advertising services including: Digital Media, Digital & Interactive Creative, Big Data (Warehousing, Data Modeling & Data Application), Programmatic Media Solutions, Mobile Marketing Services, Search Engine Marketing, Content Marketing, EPR/Social, Digital film (creation/production/ distribution), Integrated Advertising Solutions, and Research & Insights.

Our growth and success are dependent on the growth and success of our clients. We hold ourselves to the highest standards when it comes to creating client solutions, always meeting or exceeding our own expectations in creating bottom-line results.

Other applicants: 20+

20+ other people applied to this job.

Posted date: 22 days ago

View all Jobs at Hylink Digital

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