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Businesses that work with Hylink come in all shapes and sizes. Our key partners range from agencies, advertisers, and major international brands. As the Business Development Director, you will own the development and strategy of key channels for advertisers and agencies, as well as work with the Managing Partner to develop the sales strategy for Hylink in the US. You'll collaborate closely with senior client and agency representatives, identify sales and business-development opportunities, share Hylink’s client resources to our partners, evangelize new Hylink products and technologies throughout the client organization, and develop and manage strong relationships with influencers and decision-makers driving scalable product adoption and growth across the broader portfolio of client accounts. Moreover, you will develop the acquisition capabilities of your clients and agencies in order to accelerate acquisition business growth. Among your many attributes, you are persuasive, gregarious, a natural leader and skilled at solving problems and explaining complex issues. You possess excellent communication and presentation skills at the senior level as well as the ability to work closely and constructively with all areas of the business. You're particularly adept at developing close, one-on-one relationships.
Your knowledge of agency management, online media combined with your communication skills and analytical abilities shapes how new and existing business grow. Using your influencing and relationship-building skills, you provide Hylink-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Hylink's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
BA/BS degree (In lieu of degree, 12 years relevant work experience).
12 years experience in advertising sales, marketing, consulting or media.
Ability to travel up to 20% of the time.
Ability to speak English fluently.
Experience in integrated marketing communication sales or media sales.
Knowledge of and established relationships within the advertising or client verticals.
A deep understanding of the industry's issues, a vision for its growth, and a commitment to advance Hylink's forward-looking strategies within the marketplace.
Balanced team player dedicated to client service.
Strong presentation, analytical and problem solving skills.
Fluency in Mandarin and English.
Proven track record of developing agency partners and successfully driving new and direct client business opportunities.
Local marketing expertise, especially in the broadcasting industry.
Demonstrated ability to lead and manage multiple projects with a broad range of internal and external constituents simultaneously.
Demonstrated ability to think strategically about complex issues and develop recommendations and action plans.
Evangelize Hylink within the advertising agency and key client communities.
Collaborate closely with agency and clients to develop partner-building strategies.
Identify sales and business development opportunities, and keep strong relationships with agency influencers and client decision makers.
Prospect, identify, manage, and lead client pitches for media, creative, and advertising accounts for execution in the Greater China market.
Solidify executive relationships and drive revenue growth with target agencies/clients
Own and strengthen primary agency and client relationships from executive C/B-level down to specific account teams including Media Planners and Buyers.
Develop, manage, and execute new business strategy both to prospect new direct clients and agency partners
Lead, grow, and mentor the new business team, as well as participate in the general growth of Hylink North America
Hylink Digital Solutions is China's largest, independent digital full-service agency.
We have had exponential growth in the Chinese digital scene since the company's infancy in 1994. With headquarters in Beijing, we have a total of four main offices including Shanghai, Guangzhou, and Shenzhen, as well as 11 local provincial offices.
In 2014, we opened company doors in Seoul, South Korea and two years later followed suit with the opening of our US office in Los Angeles, California.
We are an agency guided by our founding principle of: smart thinking = endless possibilities. Our work is deeply rooted in technological evolution and innovation. We offer a wide range of marketing and advertising services including: Digital Media, Digital & Interactive Creative, Big Data (Warehousing, Data Modeling & Data Application), Programmatic Media Solutions, Mobile Marketing Services, Search Engine Marketing, Content Marketing, EPR/Social, Digital film (creation/production/ distribution), Integrated Advertising Solutions, and Research & Insights.
Our growth and success are dependent on the growth and success of our clients. We hold ourselves to the highest standards when it comes to creating client solutions, always meeting or exceeding our own expectations in creating bottom-line results.
Posted date: 1 year ago
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