“HUM Nutrition is a fast-growing, extremely innovative company. Our environment is dynamic, creative and all opinions are valued.”
The Programmatic Marketing Manager will manage and grow strategic digital initiatives across acquisition, re-engagement and branding campaigns on multiple programmatic channels such as paid search, display, paid social, video and more. This is a key role within our marketing team and reports into the VP of Digital Marketing. Please note this role requires at least 3 years of hands-on experience with both SEM and Paid Social.
Strategize, create, report and optimize all programmatic marketing efforts (paid search, paid social, display, retargeting, etc)
Work directly in the platforms and set the strategy while also owning the campaigns from creation to reporting and optimization to iteration
Day-to-day campaign bid management and execution tactics across multiple search engines and channels to exceed customer acquisition goals and maximize LTV
Identify and onboard new programmatic channels and vendors
Work cross-functionally to connect programmatic media plans to larger marketing and company objectives
Collaborate with the broader team to devise and implement full-funnel strategies, from ad creative to the landing page and checkout experience to improve programmatic performance
Collaborate with our internal creative and video teams to develop best-in-class native ads, static/dynamic banners, and video ads
Implement multi-variant tests to increase campaign efficiency
3+ years of direct experience expertly managing programmatic campaigns
Deep understanding of the ad-tech ecosystem with hands-on knowledge of Google Analytics, Google Ads, Facebook/Snap/Pinterest Ad Manager, bid management tools, and leveraging 1st and 3rd-party data to drive marketing impact
Hands-on experience in DSPs (Amazon, TradeDesk, MediaMath, etc) a plus
Data focused with a love of testing and a commitment to identifying key avenues for programmatic channel growth
Familiar optimizing to KPIs: CPA, CPC, CPM, LTV, Incrementality, Viewability and Brand Lift
Must be organized, flexible and able to adapt to change
Comfortable working cross-functionally with marketing, creative and IT stakeholders
Strong hands-on experience and expert knowledge of Google Analytics, Google Ads, Facebook Ad Manager, and Excel required
Ability to juggle multiple priorities and maintain strong attention to detail
Bonus: SEO skills
About HUM Nutrition Inc:
At HUM, our mission is to help people look great and feel their absolute best. Our vision is to be the starting point of every beauty routine. As much as we believe that beauty starts from within, we believe success does too. Our mantra applies inside and outside the organization, with a culture that fosters the realization of one's best self. We have become the leader of the inner beauty category not only by providing our customers with an outstanding experience and clinically researched products, but also by providing all of our team members with the tools and support they need to succeed.
HUM lives by the mantra that Beauty Starts from Within. Our line of award-winning nutritional supplements makes it simple and easy to become the best version of yourself. Become a key team member at an exciting and fast-growing company in Los Angeles that just has been nominated by Forbes Magazine as one of the most innovative Consumer Brands in 2017.
Our dual route to market encompasses world renowned prestige beauty retailers including Sephora and our fast-growing Direct to Consumer Subscription Service that you can join via HumNutrition.com.
IMPORTANT Please read the job description carefully and apply only to openings that match your skill set. Cover letters go a long way and please make sure you have researched our company, products, website and taken the HUM quiz that you can access on our homepage.