Generac Power Systems – Join the leader in the power industry! Our Corporate Office in Waukesha, WI is seeking a Digital Marketing Manager.
As the Digital Marketing Manager, you will be responsible for providing strategic oversight, as well as tactical and project management support for Generac’s entire internet presence. You will drive creative projects and provide input to creative development and execution of internet marketing materials with both in-house and external creative teams. The candidate will be an active thought-leader for digital marketing, staying abreast of current literature, search engine trends, competitors, and best practices and strategies in the management of online paid media. Your passion and innovation will allow you to bring new ideas and concepts to generate acquisition leads.
Our successful candidate must possess the ability to understand business-to-business and business-to-consumer marketing of manufactured technical products, and develop effective internet marketing activities consistent with overall departmental objectives. In collaboration with the IT department you will drive the overall ‘look and feel’ of the company’s website which are consistent with creative guidelines established for other marketing communications. It is pivotal to maintain awareness and knowledge of the latest technologies (Web 2.0 concepts, flash animation, use of pop-ups, etc.) and recommend changes. Your schedule should permit occasional travel as there will be trade shows, media events and customer meetings that you must attend.
Additional Skills Preferred:
Whether it's a standby power system for a large data center, a backup generator powering the family home through an outage, portable generators powering tools at the job site, or the cleaning power of a pressure washer, Generac meets the power needs of consumers and businesses alike, across the country and around the world.
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