Digital Analytics Implementation Specialist

Garrison Hughes is looking for a full-time Digital Analytics Implementation Specialist to add to its Interactive team. As a Digital Analytics Implementation Specialist at Garrison Hughes, you will be part of an exciting agency and a fun group of people who take their work seriously. You will have the opportunity to interface with many clients and work on a variety of different projects. As part of a small, but growing agency, you will matter here. You will also benefit from being around a team of experienced, award-winning professionals who will help you in every way possible to achieve success. In this role you will report to our SVP, Director of Interactive, and share responsibilities including:

• Working with business partners and other stakeholders to implement the tag management strategy
• Supporting the technical design, construction, delivery, and maintenance of digital implementation solutions
• Providing reporting, suggestions, and implementation of related analytics on both internal and externally created web properties

Ideal candidates should be very experienced with the following:

• Providing guidance for data integrity issues; ensuring that analyses and proposed recommendations are supported
• Maintaining detailed documentation of data collection methods and dependencies
• Working closely with developers and testers to implement, validate, and maintain analytics and reporting for digital channels
• Working with development teams to integrate analytics tracking requirements into production cycles
• Designing and implementing analytical solutions to meet data collection and reporting needs; perform quality assurance checks to guarantee clean data
• Conducting audits and troubleshooting tracking gaps to maintain data confidence and implement data standardization practices
• Participating in the development of requirements for and implementation of necessary website tagging in order to properly and accurately report on relevant key performance indicators (KPIs)
• Providing general troubleshooting assistance for analytics reporting and analysis
• Supporting a data-driven culture by educating the organization on everyday uses of data as a resource

Must be able to perform the essential functions of this position with or without reasonable accommodation:

• Experience using leading industry analytics tools (Google Analytics)
• Experience working with tag management systems, such as Google Tag Manager (GTM)
• Deep understanding of data dimensioning/metrics and the proper use of tracking variables
• Advanced debugging and troubleshooting skills using tools such as browser network tabs, Chrome Debugging tools, Firebug, and Postman
• Proficient knowledge of JavaScript, jQuery, JavaScript Object Notation (JSON), and Document Object Model (DOM) manipulation
• Excellent attention to detail, a focus on quality, and the ability to follow through on projects to completion
• Strong oral and written communication skills