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Digital Analytics Implementation Specialist

Garrison Hughes in Pittsburgh, PA, USA

Benefits Offered

401K, Dental, Life, Medical, Vision

Employment Type

Full-Time

Garrison Hughes is looking for a full-time Digital Analytics Implementation Specialist to add to its Interactive team. As a Digital Analytics Implementation Specialist at Garrison Hughes, you will be part of an exciting agency and a fun group of people who take their work seriously. You will have the opportunity to interface with many clients and work on a variety of different projects. As part of a small, but growing agency, you will matter here. You will also benefit from being around a team of experienced, award-winning professionals who will help you in every way possible to achieve success. In this role you will report to our SVP, Director of Interactive, and share responsibilities including:

  • Working with business partners and other stakeholders to implement the tag management strategy
  • Supporting the technical design, construction, delivery, and maintenance of digital implementation solutions
  • Providing reporting, suggestions, and implementation of related analytics on both internal and externally created web properties

Ideal candidates should be very experienced with the following:

  • Providing guidance for data integrity issues; ensuring that analyses and proposed recommendations are supported
  • Maintaining detailed documentation of data collection methods and dependencies
  • Working closely with developers and testers to implement, validate, and maintain analytics and reporting for digital channels
  • Working with development teams to integrate analytics tracking requirements into production cycles
  • Designing and implementing analytical solutions to meet data collection and reporting needs; perform quality assurance checks to guarantee clean data
  • Conducting audits and troubleshooting tracking gaps to maintain data confidence and implement data standardization practices
  • Participating in the development of requirements for and implementation of necessary website tagging in order to properly and accurately report on relevant key performance indicators (KPIs)
  • Providing general troubleshooting assistance for analytics reporting and analysis
  • Supporting a data-driven culture by educating the organization on everyday uses of data as a resource

Must be able to perform the essential functions of this position with or without reasonable accommodation:

  • Experience using leading industry analytics tools (Google Analytics)
  • Experience working with tag management systems, such as Google Tag Manager (GTM)
  • Deep understanding of data dimensioning/metrics and the proper use of tracking variables
  • Advanced debugging and troubleshooting skills using tools such as browser network tabs, Chrome Debugging tools, Firebug, and Postman
  • Proficient knowledge of JavaScript, jQuery, JavaScript Object Notation (JSON), and Document Object Model (DOM) manipulation
  • Excellent attention to detail, a focus on quality, and the ability to follow through on projects to completion
  • Strong oral and written communication skills

About Garrison Hughes:

You don't need a big agency to get big agency thinking. We are the most awarded creative team in the region because we focus on what is important to our clients: smart ideas that get results. Our unique advantages are our size and experience. We are not a traditional ad agency so there are no layers to go through and no big overhead costs to pay for. And we plug in nicely with internal marketing teams and suppliers. If you got any closer than that, you'd have to work here.

Posted date: yesterday

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