PR Senior Account Executive - Diversity, Equity & Inclusion

FCG has a senior account executive position open on our PR team for an experienced media relations specialist. The ideal candidate can not only FLOW in a fast-paced, family-oriented, and collaborative professional environment, but can also be the FLOW! What does that mean? You live and breathe fresh ideas, can lead with innate multicultural expertise, create optimal engagement, and deliver winning outcomes for our clients and agency. The ideal candidate will have experience in the supporting internal and external communications programs in the diversity, equity and inclusion space.

This is an excellent opportunity for someone who has an entrepreneurial mindset, loves relationship-building with the media and can deliver media results, stays current on trends and events in the media relations space, has an interest in developing media strategies, is familiar with media platforms (Meltwater, Cision, etc.) and wants to have an impact in multicultural communities.

If that’s you, we want you on our team! Check out what you would be doing.

• Serve as key day-to-day client contact

• Develop client budgets

• Manage multiple projects for various clients from concept to completion on time and within budget

• Proactively generate new ideas and opportunities to ensure program's success

• Provide client counsel on tactical matters, linked to strategic plans

• Conduct and manage the flow of research necessary to analyze client issues

• Draft media relations materials

• Cultivate strong working relationships with key media

• Pitch clients’ top-tier and other media

• Generate ideas for media outreach and pitch efforts

• Proof and edit client related documents as needed

• Instruct staff in the areas of writing and editing as necessary

• Contribute to the development of strategic client plans

• Drafts monthly status reports on client programs for review by supervisor and for internal and client distribution

Job Qualifications:

• 4-6 years of experience in the PR/integrated marketing industry. Multicultural agency experience is a plus
• Diversity, Equity and Inclusion experrence is a plus
• Proven ability to deliver media results and build relationships
• Experience developing multi-layered campaigns with a multicultural focus
• Strong project management and organization skills
• Able to thrive and FLOW in a fast-paced, entrepreneurial environment
• Experience with developing detailed media lists, coverage reports and recaps
• Ability to gain a full understanding of relevant aspects of our clients’ businesses and generate fresh ideas to solve their business challenges

Preferred Skills:

• Public Relations: Experience working with general interest, dailies and TV media outlets. Excellent relationship builder who can build a rapport with top media that is well respected.
• Interpersonal Skills: People friendly, self-starter, strong organizational skills, confident and persuasive presentation skills, experience working under tight deadlines and high level of professionalism
• Written Skills: Great storyteller with excellent writing skills, strong attention to detail, organizational and multi-tasking skills and ability to be proactive
• Professional Development: Committed to continuous learning; able to set and pursue goals

Competitive salary and excellent benefits.
To learn more about Flowers Communications Group, visit www.explorefcg.com.