PR Account Executive - Tech/Sustainability

FCG has an account executive position open on our PR team for a self-starter, tried and true media relations specialist. The ideal candidate can not only FLOW in a fast-paced, family-oriented, and collaborative professional environment, but can also be the FLOW! What does that mean? You live and breathe fresh ideas, can lead with innate multicultural expertise, create optimal engagement, and deliver winning outcomes for our clients and agency. The ideal candidate will have experience in the technology/sustainability media landscape

This is an excellent opportunity for someone who has an entrepreneurial mindset, loves relationship-building with the media and can deliver media results, stays current on trends and events in the media relations space, has an interest in developing media strategies, is familiar with media platforms (Meltwater, Cision, etc.) and wants to have an impact in multicultural communities.

If that’s you, we want you on our team! Check out what you would be doing.

• Developing pitch angles and exhausting every possible story idea
• Cultivating strong relationships with national media
• Landing high-quality media placements
• Writing compelling new releases, op-eds, blog posts, award entries and case studies
• Developing campaign presentations and media recap reports
• Managing campaign budgets and timelines to ensure deliverables stay within budget and on time.
• Researching influencers who align with client brands
• Cultivating influencer relationships
• Developing POVs that resolve client issues
• Monitoring media outlets for coverage of client news and competitor developments
• Tracking and maintaining media placements
• Composing media plans and contributing to plan development processes
• Demonstrating knowledge of top-tier media pitching, placements, and tour scheduling. Pitching to clients’ top-tier and other media
• Participating in and provide support for client special events {During COVID, special event support may be virtual.}
• Delivering high degree of social media community management
• Proofreading and editing client related documents, as needed

Job Qualifications:

• 2-3 years of experience in the PR/integrated marketing industry. Multicultural agency experience is a plus
• Tech and Sustainability PR is a plus
• Proven ability to deliver media results and build relationships
• Experience developing multi-layered campaigns with a multicultural focus
• Strong project management and organization skills
• Able to thrive and FLOW in a fast-paced, entrepreneurial environment
• Experience with developing detailed media lists, coverage reports and recaps
• Ability to gain a full understanding of relevant aspects of our clients’ businesses and generate fresh ideas to solve their business challenges

Preferred Skills:

• Public Relations: Experience working with general interest, dailies and TV media outlets. Excellent relationship builder who can build a rapport with top media that is well respected. Ability to showcase brand messages, creative assets, etc., via print, digital and OOH, strong research skills
• Interpersonal Skills: People friendly, self-starter, strong organizational skills, confident and persuasive presentation skills, experience working under tight deadlines and high level of professionalism
• Written Skills: Great storyteller with excellent writing skills, strong attention to detail, organizational and multi-tasking skills and ability to be proactive
• Professional Development: Committed to continuous learning; able to set and pursue goals

Competitive salary and excellent benefits.
To learn more about Flowers Communications Group, visit www.explorefcg.com.