“Awesome client roster, great people and awarding winning work”
FCG has an account executive position open on our PR team for a self-starter, tried and true media relations specialist. The ideal candidate can FLOW in a fast paced, family oriented, and collaborative professional environment and can be the FLOW! What does that mean? You live and breathe fresh ideas, can lead with innate multicultural expertise, create optimal engagement, and deliver winning outcomes for our clients and agency.
This is an excellent opportunity for someone who has an entrepreneurial mindset, loves relationship-building with the media, has the ability to make things happen, stays current on trends and events in the media relations space, not afraid to ask questions, has an interest in developing strategies, strong organizational skills, familiar with media platforms (Meltwater, Cision, etc.) and wants to have an impact in the communities they live in.
Primary Job Responsibilities:
Conduct and manage the flow of research necessary to analyze client issues
Monitor media outlets for coverage of client news and competitor developments
Help track and maintain media placements
Draft media relations materials
Generate story ideas and topic angles
Compose media plans and contribute to plan development processes
Understand industry issues that directly and indirectly affect the client
Demonstrate knowledge of media pitching, placements, and tour scheduling. Pitch to clients’ top-tier and other media
Participate in and provide support for client special events
Demonstrate knowledge of social media platforms and how to cultivate relationships with influencers
Develop proposals, releases, client profiles, bylined articles and other press materials
Write, proof and edit client related documents as needed
3-4 years of experience in the PR/integrated marketing industry. Previous agency experience preferred, but not required.
Proven ability to deliver media results and build relationships
Experience developing multi-layered campaigns with a multicultural focus
Strong project management skills and organization skills
Able to thrive and FLOW in a fast-paced, entrepreneurial environment
Experience with developing detailed media lists, coverage reports and recaps
Ability to gain a full understanding of relevant aspects of our clients’ businesses and generate fresh ideas to solve their business challenges
Public Relations: Experience working with general interest, lifestyle, dailies and TV media outlets. Excellent relationship builder who can build a rapport with top media that is well respected. Ability to showcase brand messages, creative assets, etc., via print, digital and OOH, strong research skills
Interpersonal Skills: People friendly, self-starter, strong organizational skills, confident and persuasive presentation skills, experience working under tight deadlines and high level of professionalism
Written Skills: Great storyteller with excellent writing skills, strong attention to detail, organizational and multi-tasking skills and ability to be proactive
Professional Development: Committed to continuous learning; able to set and pursue goals
Competitive salary and excellent benefits. To learn more about Flowers Communications Group, visit www.explorefcg.com.
About Flowers Communications Group (FCG):
We are PowerFLOW! Flowers Communications Group FCG is an award winning integrated marketing communications agency. We pride ourselves on developing campaigns and delivering results for blue chips brands that reach and respect multicultural consumers.