ExL Events, a leading conference organizer in the life-sciences and healthcare space is looking for an Event Marketing Manager to join our team of conference professionals who develop engaging, content-driven conferences and partnered events for dynamic industry audiences, including pharmaceutical, biotechnology, medical device, diagnostic and contract research organizations.
The Event Marketing Manager is focused on the overall conference marketing efforts for ExL Events. The successful candidate will work hand-in-hand with conference producers on a portfolio of events to identify strategies and execute tactics that help maximize the overall potential for each event.
Main responsibilities of the position include:
Strategic development, budgeting and execution of conference marketing plans with the use of marketing technology
Building multi-channel marketing campaigns via digital marketing, direct mail, website, social media, email marketing, public relations, delegate sales and advertising.
Sourcing strategic partnerships with media, associations and other groups relevant to conferences target audience.
Data analysis of marketing campaigns for strategic growth of events.
Desired Skills and Experience
Candidates should have a minimum of 2-3 years of B2B marketing experience.
Good communication, organizational and relationship-building skills.
Strong analytical and strategic thinking skills.
Familiarity with marketing technologies and systems including marketing automation software and CRM system experience (Salesforce.com, Cvent and Marketo are a plus).
Proven project management and excellent time management skills are required.
About ExL Events, a division of Questex LLC:
ExL Events, a division of Questex LLC, develops engaging, content-driven conferences and partnered events for dynamic industry audiences, including pharmaceutical, biotechnology, medical device, diagnostic and contract research organizations; hospital networks; physicians; and communications and other entities. Behind our diverse event portfolio, our experienced team conducts extensive market research and targeted outreach. The results translate into innovative, high-quality events that facilitate the exchange of critical information between industry professionals and suppliers who support shared goals. Our events are the preferred resource for important topical information and networking opportunities with a clear delineation between content and commercialism. Our mission is to bring allied industries together to discuss and strategize on key issues and challenges resulting in the implementation of new ideas, strategies, tactics and key learnings that facilitate the pursuit of their missions which in many cases is to help improve the lives of patients and improve outcomes.
Members of Our Team Enjoy - Challenging work assignments and advancement opportunity - Excellent benefits -- health, dental, 401(k), paid vacation, and more - A culture of innovation and learning, with plenty of professional development opportunities