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Manager, Trafficking and Ad Operations

Posted 2 years ago in Marketing/PR



We are seeking a highly motivated, detail-oriented individual who is proficient in procurement and optimization of digital display advertising to work with proprietary and best-in-class technology partners to create unique value in execution and management of digital display advertising.

Responsibilities:
The Manager, Audience and Operations is responsible for trafficking display campaigns, reporting and analysis, and coordination with the ad ops team and account teams. Day to day responsibilities include:
  • Development and implementation of campaign strategy, new accounts set-up, tagging, audience activation and management
  • Campaign trafficking and maintenance including frequency, dayparting, tracking, and various targeting parameters and techniques
  • Traffic campaign tags into ad exchange platforms and creative specific ad servers.
  • Work with media partners to ensure accurate platform implementation
  • Activate data partners on campaign by campaign basis. Implement data acquisition strategies within the budget constraints
  • Analytics based campaign decision support by leveraging proprietary data management capabilities, evaluating performance against campaign goals and key performance indicators
  • Scheduled and ad-hoc campaign reporting for monitoring and client delivery
  • Identify and account for reporting and data discrepancies, ensure accurate campaign results and trafficking processes
  • Troubleshoot issues on all pre-production and live campaigns

Qualifications:
  • BA/BS degree in math, statistics or related filed
  • 3-5 years experience in the online advertising industry
  • 2+ years experience in the ad trading space with an agency trading desk, demand side platform (DSP), and ad exchange.
  • Prior experience with bid management platforms such as Invite Media for active campaign optimization.
  • Experience with at least one industry leading ad server such as DART
  • Extensive experience with digital display campaign setup, optimization and reporting; database marketing, audience segmentation, audience development, ad targeting
  • Proficiency in Microsoft Office solutions, particularly Excel and PowerPoint, knowledge of SQL and JavaScript is a plus
  • Strong analytical skills and attention to detail
  • Excellent communication and organizational skills

About Entech Network Solutions, LLC:

AD AGE TOP TEN AGENCY LOCATED IN THE EMPIRE STATE BUILDING

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