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Position Title: Media Planning Supervisor
Reports To: Associate Director of Media
Supported by: Assistant Media Planner
· Mid-level position in media planning
· Leads day-to-day implementation and reporting for a major health care client
· Contributes across all aspects of media research, planning, implementation, optimization and reporting
· Potential career growth across all channels, including linear and digital media planning
Research: Pulls media research in support of recommendations and POVs from in-agency resources and external sources.
Planning: Works with Associate Media Director to develop and present strategic media plans encompassing both digital and linear channels; writes media POVs and summaries of emerging media opportunities. Meets with representatives of media properties.
· Implementation: Collaborates with account teams to facilitate implementation of media plans; executes plans working in conjunction with in-house digital platform team, broadcast negotiation team, and outside partners.
Budgeting: Maintains monthly budgets for position’s primary accounts. Works with Media Operations Analyst to resolve billing issues
Plan maintenance: Optimizes plans on an on-going basis.
Reporting: Coordinates all components of on-going and periodic reporting, including digital, broadcast, print and outdoor; Contributes to reporting observations and insights
New business: Contributes to agency new-business development and presentations
Bachelor of Arts or Science required, major in Marketing or Communications preferred
Three plus years of experience in media planning
Google certification(s) desired but not required
Strong understanding of digital media platforms, including DSPs, DMPs and social
Familiarity with Simmons, Kantar and other media research software
Experienced in Microsoft Office, with strong Excel and PowerPoint skills
Experience using Strata, IMS Suite, and other media tools preferred.
Extreme detail orientation
Exhibits a strong degree of inter and intra department cooperation
Strong written and oral presentation skills
Adapts to change in workload and handles large volume of projects during peak periods
Contributes beyond traditional parameters of position
Disclaimer: All qualified candidates will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status affectional or sexual orientation, gender identity or expression, disability, nationality or sex.
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