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Position Title: Digital Media Specialist
Reports To: Director of Digital Media Operations
Job Summary: Responsible for planning, implementing and optimizing programmatic, search and social campaigns on behalf of clients. This role requires the ability to operate on both a strategic and tactical level – from planning through implementation, optimization and analysis.
Work with the internal teams (strategy, planning, account) to understand campaign goals and target market
Plan, design, and build paid search, social and programmatic campaigns across multiple platforms
develop a deep knowledge of all media platforms including DSPs, Google, Bing, Facebook, Twitter and other premium media providers
Work with analytics team to monitor and manage multiple client campaigns and proactively expand and improve campaigns based on KPI goals
Provide regular and ad-hoc reporting and analysis on campaigns – present reports and media performance to clients when required
Stay up-to-date on latest platform changes, new channels, media landscape and best practices – share knowledge and best practice with the team
Minimum of 1-3 years of experience in planning and executing digital media buys including paid search, social and programmatic OR Bachelor’s degree in marketing/advertising with a focus on digital
High attention to detail, strong problem-solving skills, analytical mind-set and ability to meet deadlines
Ability to analyze data and trends in order to continually optimize media campaigns for efficient ROI
Excellent interpersonal skills as the role requires working with a variety of teams internally and externally
Proficiency in Word, Excel and PowerPoint
Strong writing and organizational skills
Experience working within DMPs a plus
Understanding of Google Analytics and Google Tag Manager a plus
Disclaimer: All qualified candidates will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status affectional or sexual orientation, gender identity or expression, disability, nationality or sex.
We change opinions, perspectives, outcomes and how people experience brands. It’s never change for the sake of change. It’s for results. Impact. Efficiency. And enduring connections. And in a post-advertising, experiential and digital world, we’re creating positive change for our clients.
Company address:38505 Country Club Dr Ste 110, Farmington Hills, MI, 48331