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Brand Strategist

DP+ in Farmington Hills, MI, USA

Benefits Offered

401K, Dental, Life, Medical, Vision

Employment Type

Full-Time

Why Work Here?

“The best health insurance! 401(k) option with matching! Voted "Coolest Places to Work" 4 Years in a ROW! SNACKS!”

JOB TITLE: Brand Strategist

REPORTS TO: Brand Strategy Director

PRIMARY FUNCTION:

The Senior Brand Strategist’s primary role is to architect strategies that solidify our clients’ brand positioning and deliver success against key business objectives.

MAJOR RESPONSIBILITIES:

· Uncover consumer, brand and cultural insights that will lead to disruptive ideas

· Write concise, inspiring creative briefs that guide the development of compelling communications

· Conduct qualitative and quantitative research with an eye for new, innovative techniques

· Assess industry drivers, competitive environment, macro forces and cultural shifts that will impact our clients’ future business

· Act as the voice of the consumer through planning, ideation, execution and evaluation

· Develop trusted advisor ‘status’ with clients by providing deep insights into the dynamics of their business

· Contribute to an agency culture that encourages pride, openness of opinion and constant curiosity

KNOWLEDGE AND SKILLS:

· Innate curiosity and aptitude to learn about marketing, brands, advertising, communications, culture and people

· Experience with qualitative research and the skills to interview/moderate

· Proficient in quantitive research and data with the ability to tell a clear story with analytical insights

· A solid understanding of the digital landscape, social media and technology platforms with an interest in emerging technologies

· Excellent written and verbal communication skills

· A confident and persuasive storyteller who can support, amplify and sell in ideas

· Highly self-motivated individual who can manage multiple projects

· Ability to thrive in a collaborative, dynamic and fast-paced environment

MINIMUM QUALIFICATIONS:

· Minimum 5+ years of experience in strategic planning

· Bachelor’s degree in advertising, marketing, business administration, psychology, economics or equivalent experience

Have physical and mental requirements to meet

About DP+:

We change opinions, perspectives, outcomes and how people experience brands. It’s never change for the sake of change. It’s for results. Impact. Efficiency. And enduring connections. And in a post-advertising, experiential and digital world, we’re creating positive change for our clients.

Posted date: 27 days ago

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