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Advertising Operations Specialist

DP+ in Farmington, MI, USA

Benefits Offered

401K, Dental, Life, Medical, Vision

Employment Type

Full-Time

Why Work Here?

“Awesome health insurance! 401(k) with matching! Voted "Coolest Places to Work" 5 Years in a ROW!”

Position Title: Advertising Operations Specialist

Reports To: Director of Technology

Job Summary:

The Ad Ops Specialist is responsible for adding media and site tags to websites, assisting with debugging and troubleshooting existing tags, appending tracking codes, creating documentation, and assisting the DP+ analytics team with data dashboards and reporting. This role will work alongside digital media, analytics, and technology, serving as a conduit between teams.

Ideally the candidate possesses some web development knowledge, specifically understanding the fundamental attributes of what how web pages “work.” The ideal candidate is comfortable browsing a website via “developer tools” and understands basic console errors and dependent resources. The ideal candidate has knowledge of http status codes and may occasionally browse Stack Overflow.

Responsibilities:

· Work with data, digital media and tech teams to understand campaign goals and implement tracking for these goals

· Add media and site tags to landing pages following structure in tag maps

· Assist with debugging issues and troubleshooting in existing conversions and dashboards

· Create/test landing page URLs with tracking codes appended to verify landing pages and tracking pixels are working as expected

· provide documentation and updates on client configurations and settings

· Work with data analytics team to assist in client dashboard/reporting requirements

Requirements:

· Knowledge of html, JavaScript and web debugging tools

· Knowledge of google analytics, utm codes, google tag manager or other tag management systems

· Knowledge of tag types (conversion events, retargeting)

· Communication skills with a variety of team members across different departments

· Organized with attention to detail

· Task management

· Degree in Computer Science or Marketing or 1-2 years relevant work experience

About DP+:

We change opinions, perspectives, outcomes and how people experience brands. It’s never change for the sake of change. It’s for results. Impact. Efficiency. And enduring connections. And in a post-advertising, experiential and digital world, we’re creating positive change for our clients.

Company address: 38505 Country Club Dr Ste 110, Farmington Hills, MI, 48331

Posted date: 11 days ago

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