“Competitive pay, benefits, learning opportunities, flexible work hours, company outings, frequent in-house celebrations, and teamwork!”
About the position
Come join a creative team of digital marketing professionals! We’re looking for an experienced Digital Marketing Strategist to develop solution-based gameplans for our digital marketing campaigns based on consumer insight and data. This individual will work with our team of experts in marketing, design, content, and analysis to develop and evolve ideas that will bring our brand management and digital marketing efforts to the next level.
This work will be done under our several different verticals, most of which specialize in healthcare, insurance, and home improvement. It’s important that our Digital Marketing Strategist understands digital marketing and its effect on a brand campaign, how to use and understand Google Analytics to identify trends and ways to optimize our marketing efforts, how to utilize SEO optimization and create strategies for keywords, meta tags, URL addresses, etc, and how to strategize successful paid ad and email marketing efforts.
This individual will also be deploying and optimizing paid media campaigns across different social platforms, Google AdWords, and Bing Ads. Knowledge and experience with Google AdWords, Bing Ads, Facebook Advertising, and Facebook Business Management is a must, as well as an understanding of affiliate marketing networks and how they work.
The CRM Digital Marketing Manager will be communicating mostly with upper management, and our Crisp teams such as Content, Design, and Development. This position will work closely with our Content team to develop all content for our brand sites, and our Web Design team to oversee and optimize our UI/UX of our brand sites.
Skills & Knowledge Needed
Technical skills needed for this position include experience with basic digital marketing, advanced understanding of Google Analytics, Google AdWords, Bing Ads, and all social media platforms, how to identify trends and use them to make a solid plan-of-action for digital marketing efforts, experience working with email marketing campaigns, and advanced knowledge of SEO optimization strategies. We require 5 or more years of work experience in digital marketing and brand management, as well as a Bachelor’s Degree.
Overall, this individual should have a highly analytical mind that enjoys solving puzzles, working with numbers and data, problem solving, and planning. Experience in the marketing field a must.
Why Work at Crisp?
Crisp offers a casual, laid-back work environment where we have fun while getting our work done. Here, there’s room for growth, exploration, and creativity. We offer competitive pay and benefits, learning opportunities, flexible work hours, company outings, frequent in-house celebrations, great music, and a well-stocked kitchen (with wine). We’re positive, supportive, and we have a great sense of humor. Come see for yourself!
One of the fastest-growing companies in Tennessee, Crisp Marketing is a leader in performance-based marketing solutions. We gracefully connect the world’s largest brands with qualified consumers who are actively interested in their products. We use data-driven techniques and highly optimized user experiences to create super-targeted, niche-focused properties amongst multiple verticals. We are not a marketing agency, we are an additional marketing channel for our clients.