Job Title: Marketing Database Specialist
Job Type: Permanent
Location: Pittsburgh, PA

The focus of this position is to provide non-MIS ownership of their marketing CRM application and client database. The Marketing Database Specialist will be responsible for the operation and support of their CRM system (Microsoft CRM). This associate will also be responsible for managing and maintaining our client database that provides them with customer, prospect and market data that supports the marketing and sales organizations.

Oversee day-to-day operation of the marketing CRM system

Maintain tutorials and training materials for associate use and conduct training where needed

Oversee all marketing system enhancements, customizations and interfaces

Work with MIS to define the requirements, scope, resources and timelines for any system enhancements, customizations and interfaces

Conduct process improvements related to associate use of the system in partnership with the sales system owner and MIS

Work with marketing, sales and other departments to define database uses and requirements to support appropriate business objectives

Streamline current data import and export functions to maximize data value and usage

Act as a company-wide database enterprise guardian to ensure accuracy of the data and optimal performance

Develop, document, and distribute standardized and/or customized reports and dashboards in support of CRM processes and analytics

Manage the incorporation of purchased company attributes into the database

Act as liaison with MIS on all issues related to system functionality, performance, stability and reporting outputs

Establish and monitors policies, procedures and controls for compliance with audit requirements

Serve as a Power User marketing automation system, Eloqua, and provide support for the marketing automation specialist as needed

Preferred Qualifications

BS/BA degree or equivalent experience

Basic understanding of B2B marketing processes

2 years of hands-on experience managing databases preferred

Training and direct experience in using database tools such as Microsoft

Access, Microsoft Excel, and SQL

Experience with Microsoft CRM or other CRM systems a plus

Knowledge of basic relational data structure, data extraction and analysis

Excellent communication and interpersonal skills

Must enjoy continuously increasing knowledge and skills, working in a participative, empowered environment, and meeting increasing work challenges

Excellent organizational skills; capacity to manage multiple priorities and tasks simultaneously and communicate with all levels of management

Strong business, marketing and information systems acumen

Proficiency in Word, PPT, and SharePoint

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