*Local Candidates Only Please!*
12 month contract, with potential to be extended and/or become permanent opportunity.
The contract, part-time Social Media Community Manager is responsible for managing the social media community, on Twitter.
In addition to meeting the experience requirements outlined below, this individual must have a proactive, can-do attitude and a highly collaborative communication style. S/he must also demonstrate an ability to influence peers, colleagues and senior stakeholders who participate in the contribution and review process. This individual must also be deadline oriented
-Educate internal subject matter experts and encourage them to submit potential social media content
-Write, edit, submit for Regulatory and Legal approval, and post content to the social media accounts.
-Re-Tweet appropriate and approved content
-Monitor the Twitter community conversation and manage inappropriate or off-label references
-Evaluate and assess key opinion leaders and competitors’ social media presence and make and implement recommendations to enhance company social presence
-Work with Marketing and key opinion leaders to create and moderate Twitter chats about topics, such as flexible ureteroscopy, during key global urological meetings
-Develop social media content and campaigns to support key events and product launches
-Create, manage and measure a global urology social media program
-Deliver monthly and quarterly social media reports with recommendations
-Collaborate with Clinical, Regulatory and Legal for all required approvals
-Collaborate with Global Digital Marketing colleagues to ensure social media programs align with broader brand and social media requirements
-Develop (over time) a subject matter expertise about relevant urology topics, potential content and key opinion leaders
-Support other critical social media programs as assigned
Quality Systems Duties and Responsibilities:
Build Quality into all aspects of their work by maintaining compliance to all quality requirements.
Quality System Requirements
In all actions, demonstrate a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and all other documented quality processes and procedures.
-Bachelor’s degree in English, Communications or other relevant field
-Deep understanding of all social platforms including best practices for content development and distribution in each venue (Facebook, Twitter, YouTube, LinkedIn, and Google+ are key)
-Superior social media writing skills
-2-5 years of experience:
-Managing a Twitter community for a global professional healthcare audience
-Managing a social media community in the highly regulated medical device, biotech or pharmaceutical space
-Gathering content from subject matter experts, and writing and managing social media content
-Operating within a branded environment and complying with global brand standards
-Developing, executing and measuring social media strategies
-Leveraging social management and listening tools, such as Social Studio and Radian6
-Collaborating across a matrix organization
-Passion for the healthcare industry
-Ability to lead, influence and negotiate
-Ability to connect the dots to create social media strategies and a compelling social media narrative
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Posted 2 days ago