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Senior Manager of Product Marketing

Posted 2 years ago in Computer/Software



Axeda is looking for a highly motivated, team-oriented Product Marketing Professional to work with the sales and marketing teams to lead product marketing for the company and its leading cloud service for Machine-to-Machine (M2M) and Connected Products.


Responsibilities/Duties:

  • Develop positioning and messaging that resonates with target markets and target personas
  • Create core marketing content needed to support campaigns and events
  • Cultivate and deliver customer references/case studies that can be leveraged across the sales cycle
  • Develop and deliver sales enablement to Axeda field including partners
  • Track competitive activities and market developments to support field readiness
  • Evangelize company and product strengths with prospects at multiple venues including webinars, tradeshows, and conferences
  • Perform market research and segmentation analysis, in support of go-to-market strategy

Experience Required:
  • Experience driving product marketing efforts for a major product line
  • Excellent communication abilities including strong writing and presentation skills
  • Proven ability to tackle challenging projects with limited timelines and bring to successful completion
  • Experience leveraging social media as part of the marketing portfolio
  • Self-starter, high-energy, with ability to execute on business objectives
  • Strong leadership as well as teamwork and inter-personal skills
  • Ability to multitask, change priorities rapidly and work under pressure
  • At least 4 years of product marketing experience
  • MBA preferred

Essential Education:

  • BA/BS in marketing, engineering or related field
Candidate Requirements:
  • Intelligent
  • High energy
  • Team player
  • Detail-oriented, task master
  • Must be ambitious, self-motivated, self-managed, and results-oriented

Axeda Corporation is an Equal Opportunity Employer

About Axeda Corporation:

PTC (Nasdaq: PTC) enables manufacturers to achieve sustained product and service advantage. The company’s technology solutions help customers transform the way they create and service products across the entire product lifecycle – from conception and design to sourcing and service. Founded in 1985, PTC employs over 6,000 professionals serving more than 27,000 businesses in rapidly-evolving, globally distributed manufacturing industries worldwide. For more information on PTC, please visit http://www.ptc.com

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