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Product Specialist - FLD15540

Posted 2 years ago in Marketing/PR



Build relationships between dealers, end-users, and the company. The Product Specialist will be the product point person for AGCO’s dealers providing training, support, and guidance in the product sales process.

ROLES AND RESPONSIBILITIES

• Set-up and conduct proper demonstrations of equipment optimizing the performance of the equipment
• Manage individual personalized customer demonstrations with key producers, including feature, advantage, and benefit discussions customized to localized end-user applications
• Support dealers in planning, coordinating, and managing multiple customer demonstrations
• Conduct dealer and district sales-related product training
• Develop and maintain a relationship between key end-user customers, dealer, and company
• Support dealers on customer field visit calls individually or with Account Manager
• Highlight special features, benefits, and advantages over competitive products
• Identify features with focus on benefits to end-user prospects, customers, and dealers
• Act as the “point person” for district sales-related product questions for the products assigned
• Provide retailing support as required
• Assist Account Manager and/or field service with special needs and critical machine operation issues
• Conduct components and equipment discussions with sales and service staff
• Assist hosting and conducting open houses with focus on interactions with end-users, directly help retail equipment with dealer personnel, and build dealer-manufacturer credibility
• Provide AGCO Marketing with information pertaining to new products, product improvements, product enhancements, and future end-user requirements
• Support AGCO participation in assigned trade shows

TOOLS/EQUIPMENT/INFORMATION

• Computers, printers, and other office machines • Possess a valid driver’s license
• Ability to drive a vehicle

ESSENTIAL JOB FUNCTIONS

Physical Involvement

• Must be able to visually utilize computers and other office equipment, to properly enter information, as well as read required documentation.
• Must be able to prepare concise and accurate demonstrations of AGCO equipment.
• Must be able to prepare and deliver oral and written presentations.

Mental Involvement

• Represent the entire company in a positive manner
• Be positive about AGCO products and respectful of our competitors
• Be a consummate promoter of the features, advantages, and benefits of AGCO products
• Leave dealer personnel and customers more knowledgeable about the features, advantages, and benefits of AGCO products
• Leave no questions unanswered, or have the commitment and plan to get questions answered
• Build confidence in dealer personnel in AGCO, AGCO products, and AGCO people
• Leave dealer personnel wanting to sell and support AGCO products
• Leave the prospect wanting to buy AGCO products
• Leave the customer glad they bought AGCO products

Key Performance Metrics
• Customer / dealer satisfaction index
• Sales of assigned products
• Dealer demos, open houses, training events completed versus targets

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