Convertro is a marketing technology company that provides today's leading brands and agencies with a SaaS marketing optimization platform and results engine that tracks and calculates the ROI of every marketing touchpoint across all media, including online (web, social, email, display, affiliate, CSE, etc.) and offline channels (broadcast television, radio, call center, print, direct mail, in-store, etc.). We then take a very results-based approach to optimization, programmatically making very granular and specific recommendations to our clients on how to improve their results. Simply put, Convertro allows users to move money from inefficient and fraudulent marketing sources to profitable ones, dramatically improving their bottom line.
How do we do it? Using numerous patent-pending technologies and remaining fully compliant with privacy and security regulations, Convertro's proprietary attribution software measures the full path of customer interactions leading to a conversion, even across multiple devices and throughout the entire lifetime of a customer. We then credit each interaction for the role it played in that conversion (introducing, influencing, closing, etc.). Using this data and advanced regression and predictive modeling, we can programmatically surface insights and recommendations to optimize all aspects of a client's marketing, and track those recommendations and their results to further improve our system. This is a Big Data solution that uses the latest technologies and pushes the envelope of data storage and computing power. At Convertro, we've moved beyond data-driven marketing to marketing based purely on results.