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What Do Marketers Do?

Marketers 1 develop and execute strategies to maximize profits for the promotion of a product, service, or brand. They aim to grow sales by identifying the area of need and proposing the goods and services that will have the greatest positive impact for that customer.

What Are the Qualities of a Good Marketer?

A marketer should have excellent spoken and written communication skills, a creative and open-minded approach, good organizational and planning skills, and the ability to lead a team. Good marketers also drive the process and are able to motivate others to see the end goal, while completing the day-to-day tasks. Marketers often have to work under pressure and to deadlines. 2

What Do Marketers Do on a Daily Basis?

A marketing employee will plan and coordinates marketing activities, develop and follow a marketing schedule, and perform the tasks required to meet the overall strategy. Additionally a marketer may identify potential customers, develop marketing campaigns, and organize focus groups. Digital marketers also write blogs, create social media posts, and manage websites.

How Do Marketers Connect With Consumers?

Marketers can reach consumers by appealing to their interests. A good marketer will consider the consumer's needs, wants, buying style, and budget to deliver the right message at the right time. Common tactics include offering a solution to a problem the consumer has, or thinks they have.

How Much Does a Marketer Make?

Marketers make about $60,000 annually, depending on a variety of factors such as experience, business type, and location.

Top 7 Jobs Similar to Marketer

ZipRecruiter technology has scanned millions of jobs posted by employers to identify jobs similar to Marketers based on required skills.

Below are alternative career paths for Marketer jobs with percentages representing overlap in skills for Marketer jobs. If you’ve already mastered the skills required to be a Marketer, then one of the jobs below could be the next career move for you!

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