What Is the Job Outlook for Healthcare Marketers?
Although the US Bureau of Labor Statistics doesn't have a section dedicated specifically to healthcare marketing, general marketing positions are on the rise, and healthcare administration positions are also gaining ground. This increase in demand seems to imply that healthcare marketing jobs should follow suit over the next few years. A variety of medical organizations, from small practices to large government bodies, need marketing professionals to help them recruit patients and promote general public wellness. Healthcare marketers help to build patient loyalty in a time when many patients have a vast array of options for their medical needs. Because of these critical duties, healthcare marketing jobs may likely be in demand for years to come.