What Is the Difference Between Public Affairs and Public Relations

There is often confusion about the differences between public affairs and public relations since both deal with building relationships with the public, but the methods for doing this are slightly different. Public affairs relate to matters of a business that concerns the public directly, such as legislation, administration, and policing. The goal here should be to build community alliances. Public relations focuses on a business’s connection with the public and is responsible for strengthening those relationships through marketing strategies such as media release, social media community-building, and advertising. This requires creativity and the development of fresh and unique ideas to capture the public’s attention.