What Does an Affiliate Marketing Manager Do?

An affiliate marketing manager is responsible for handling the business relationships between an online retailer and its marketing affiliates. The marketing affiliates are other websites or individuals that earn commission for driving sales traffic to the online retailer’s product. As an affiliate marketing manager, your job duties include growing the network of affiliates, monitoring sales from affiliate sites, and helping with affiliate questions or concerns. A career as an affiliate marketing manager typically requires a bachelor’s degree in marketing, business administration, or a related field, and relevant work experience with online marketing and affiliate programs. Additional qualifications include strong team management, communication, and negotiation skills, as well as the ability to work with and analyze technical data.