Marketing Optimization Manager

Travel Leaders Group, LLC seeks a Marketing Optimization Manager in New York, New York. Must have proof of legal authority to work in the U.S.

Required Education: Bachelor's degree (U.S. or foreign equivalent) in Analytics, Engineering, Mechanical Engineering, or a closely related field; or Master's Degree (U.S. or foreign equivalent) in Marketing, Business Administration, or Analytics or closely related field.

Required Experience: Candidates with a qualifying Bachelor's Degree must have:

• 5 years of progressive experience in a job involving analysis of web traffic using Google Analytics, Omniture Site Catalyst, Search Engine Optimization (SEO), Search Engine Marketing(SEM), or Pay Per Click (PPC), or involving analysis of digital properties (web, mobile, social and CRM) e-marketing using a multitude of data sources;
• Atleast 3 years of experience in a/b testing and multivariate testing plans for site design, functionality enhancements and the impact of promotions across channels.
• Atleast 3 years of experience creating holistic dashboards which pull data from different data sources and website for presentations to stakeholders and conducting in-depth analysis of website reporting performance and results of on-line marketing initiatives.

All experience requirements for Bachelor's degree candidates can be gained concurrently in the same 5 year period. Candidates with a qualifying Master's degree must have at least 3 years of experience in (A) and at least 1 year of experience in (B) and (C). All experience requirements for Master's degree candidates can be gained in the same 3 year period. Involves incidental travel of short duration to other company offices in the United States. 

This position is for full-time employment by Travel Leaders Group, LLC for employment in New York, New York.

EOE.