About Merge:

Merge is a virtual and augmented reality (VR/AR) company focused on pushing the boundaries of imagination and technology, merging the physical and digital worlds, and building new types of games, toys, and experiences, for kids ages 10 and up.

Your Mission:

As Digital Marketing Manager, you will report directly to the Chief Marketing Officer. You’ll be responsible for the design, day-to-day management, and optimization of our digital marketing campaigns to support company revenue goals in Retail and Education markets. This role is responsible for leading demand generation efforts to drive product awareness, interest and converting traffic to retailers and e-commerce sites such as Amazon.com. As Digital Marketing Manager, you will align multi-channel demand campaigns to buyer persona and buyer journey insights to build trust and convert trust into sales among consumers and educators.

Requirements:

• 4+ years of digital marketing experience with an emphasis on generating demand (international experience a plus)

• 2+ of e-commerce experience with an emphasis on Amazon.com

• 3+ years of copywriting and content marketing experience (blogging experience a plus)

• 3+ years of search engine marketing (SEM) experience

• 2+ years of social media/influencer marketing experience

• Experience using CRM, marketing automation, Google Analytics, Google Attribution, Facebook ads, Twitter ads

• A data-driven mentality and a strong bias for A/B testing and experimentation

• Experience with content marketing to support SEO and segmented email nurture tracks

• Self-starter/self-motivated, capable of delivering against deadlines and able to thrive in a startup environment

Typical Duties Include:

• Use a data-driven approach to plan, execute, and optimize digital marketing campaigns to acquire new customers in Retail and e-Commerce channels

• Write/edit email copy and ad copy to support campaign execution (email, paid social, video, Amazon PPC, etc.)

• Produce content to support social media campaigns and e-newsletters

• Implement assisted attribution tools to identify demand drivers for customer acquisition

• Perform analysis of campaigns and deliver performance improvements through continual testing of keywords, images, ad copy, landing pages, bidding strategies, etc.

• Track and report marketing spend and make budget reallocation recommendations

• Generate and distribute weekly campaign performance reports to the leadership team as well as provide strategic analysis and optimization recommendations

Accountabilities/KPIs:

• Increase email subscriber open rates from 10% to 20% over the next 6 months

• Increase email click-thru rates from 4% to 8% over next 6 months

• Double Amazon.com PPC conversion over next 6 months

• Amazon.com average Advertising Cost of Sales (ACoS) under 20% during first year

• Increase paid social media ad click-thru rates from 5% to 8% during first 6 months

• Increase unique website visits by 5% per month over the first year

Key Competencies:

• Energy/Enthusiasm: You’re dynamic, excited about your work, and have a positive can-do attitude.

• Creativity: You generate new approaches to problems, or innovations to established best practices and have a great imagination.

• Adaptability: You can cope effectively with complexity and change.

• Organization/Planning - You plan, organize, schedule, and budget in an efficient, organized manner, and focus on key priorities.

• Analysis Skills - You identify significant problems and opportunities, analyze problems and people in depth, and determine root causes of things.

• Judgment: You exhibit consistent logic, rationality and objectivity in decision making. Neither indecisive nor hip shooter.

• Resourcefulness: You can passionately finds ways over, around, or through barriers to success, and can achieve results despite lack of resources. You go beyond the call of duty, and show bias toward action.