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What Is a Territory Sales Manager and How to Become One

Territory Sales Manager

What Is a Territory Sales Manager?

A territory sales manager is responsible for the sales team and sales volume within a specific geographic region. The territory sales manager coordinates with the sales team to identify new business opportunities to meet sales objectives and to cultivate good relationships with new and current customers. The corporate office expects regular reports from the territory sales manager to determine if the sales team is meeting its goals; the manager bears the fault if goals are not met.

How to Become a Territory Sales Manager

To become a territory sales manager, you need a solid record of successful sales and management experience. Though there are no education requirements for this position, many territory sales managers have a bachelor’s degree in business, management, finances, or a related field. Start your career with an entry-level sales position. Work diligently to find leads and cultivate your sales skills, learning to close deals effectively. Maintain your customer base to gain more sales opportunities. Build and maintain strong relationships with people at all levels of management. Sales management and leadership organizations offer certification programs that provide training in directing a sales team. Once you establish a history of successful sales and earn promotions, you are ready to apply for territory sales manager positions.

Territory Sales Manager Job Description Sample

With this Territory Sales Manager job description sample, you can get a good idea of what employers are looking for when hiring for this position. Remember, every employer is different and each will have unique qualifications when they hire for a Territory Sales Manager role.

Job Summary

We are looking for a new Territory Sales Manager to oversee our sales department. In this position, you are responsible for setting sales goals for your team, hiring new representatives, and helping them source new leads. You will ultimately be accountable for the performance of your territory, so we need someone with strong leadership and motivational skills. We prefer candidates who have a business degree and extensive experience in sales and territory management. You must also be familiar with B2B sales, personal sales, field sales, and direct sales.

Duties and Responsibilities

  • Train representatives throughout your territory
  • Build and maintain relationships with customers
  • Set and exceed sales goals
  • Analyze data to adjust sales strategies

Requirements and Qualifications

  • High school diploma or GED certificate; bachelor's degree in business or a related field preferred
  • Several years of sales experience with some supervisory roles
  • Strong leadership and communication skills
  • Flexibility to travel