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What Is a Strategic Account Manager and How to Become One

Strategic Account Manager

What Does a Strategic Account Manager Do?

A strategic account manager works in various industries, including eCommerce, hospitality, and healthcare. The job is similar to sales except the focus is on long-term goals and optimization of customer accounts. In this career, you often work as part of a team to manage client relationships and create value to improve sales performance across the board. Your responsibilities include collaborating with sales staff and a variety of vendors to broker deals. You may work business-to-business or business-to-customer. Frequent travel is common in this position, and additional weekend and night hours are typical. The job is often stressful with strong pressure to meet sales objectives.

How to Become a Strategic Account Manager

Most strategic account manager positions require at least a bachelor’s degree in business or a related field such as accounting, marketing, or economics. Experience is also crucial. Since this is a management position, most employers require several years of sales experience. Strong interpersonal skills are imperative for effective communication with clients and team members. The social aspect of this job and other related duties make well-honed soft skills, such as professionalism and flexibility, crucial for success in this field. Other qualifications include analytical and organizational skills. Leadership experience is also essential, as a person in this position often has to take charge of accounts and direct sales strategies.

Strategic Account Manager Job Description Sample

With this Strategic Account Manager job description sample, you can get a good idea of what employers are looking for when hiring for this position. Remember, every employer is different and each will have unique qualifications when they hire for a Strategic Account Manager role.

Job Summary

Our agency is looking for a Strategic Account Manager to help solidify the strength of our business as we move into the future. In this role, you develop strategic partnerships to build our brand and ensure we have a long-term, profitable client base. You work alongside account executives to strengthen our client relationships and encourage business growth through sales initiatives. Applicants must have a bachelor's degree in business, communications, or an industry-related field. You must also have significant experience in account management and demonstrable success growing high-profile client accounts.

Duties and Responsibilities

  • Ensure a long-term, profitable client base
  • Identify and develop strategic partnerships to help build our brand
  • Develop and manage sales initiatives to support business growth
  • Work with account executives to ensure strong client relationships and business growth
  • Monitor customer satisfaction
  • Analyze account profitability, taking cultural and technological advancements into consideration

Requirements and Qualifications

  • Bachelor's degree in a relevant field
  • Account management experience (5-10 years)
  • Proven track record of meeting and exceeding sales goals
  • Awareness of industry changes that may affect business operations
  • Networking skills
  • Strong communication and presentation skills
  • Organizational skills