What Is a Social Media Coordinator and How to Become One
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What Does a Social Media Coordinator Do?
A social media coordinator maintains a company’s social media presence. Their job duties are to research marketing trends, post content on each relevant platform, and encourage audience engagement. They may work with a team of content developers or writers. Qualifications for a social media coordinator typically include a bachelor’s degree in marketing or a related field, experience with SEO, and leadership skills.
How to Become a Social Media Coordinator
Career qualifications for a social media coordinator typically include a bachelor’s degree in marketing or communications. An active presence across multiple social media platforms and experience with SEO can improve job opportunities. Other important skills include writing, organization, and leadership skills. Common duties of a social media coordinator are to research marketing trends, post content on each relevant platform, and encourage audience engagement. A coordinator may work with a team of content developers or writers.
What Is the Difference Between a Social Media Coordinator and a Social Media Manager?
A social media coordinator maintains a company’s social media presences, sometimes under a social media manager. These are similar job roles, and typical duties of both are to research marketing trends, post content on each relevant platform, and encourage audience engagement. Additional responsibilities of a manager may be to develop relevant topics, set content guidelines, and manage content from a team of developers. Career qualifications include a bachelor’s degree in marketing or communications, a varying amount of experience, and SEO knowledge.
Social Media Coordinator Job Description Sample
With this Social Media Coordinator job description sample, you can get a good idea of what employers are looking for when hiring for this position. Remember, every employer is different and each will have unique qualifications when they hire for a Social Media Coordinator role.
Job Summary
Our company is in need of a Social Media Coordinator to manage our online presence. In this role, you will oversee our social media platforms, including Facebook, Instagram, and Twitter. You will also conduct market research and develop multi-platform social media marketing campaigns. Our ideal applicant has a bachelor's degree in digital marketing and several years of experience with content creation, whether that be in blogging, graphic design, or videography. You should also be skilled with Adobe Photoshop and other design programs.
Duties and Responsibilities
- Develop social media guidelines for our brand
- Maintain a posting calendar
- Cultivate engagement with our followers and social media users
- Grow our online brand through a multi-platform campaign
- Assess our progress with tools like Google Analytics
Requirements and Qualifications
- Bachelor's degree in digital marketing or a similar field
- Experience with content creation and search engine optimization
- Familiarity with social media best practices
- Strong analytical, writing, and organizational skills
- Creativity and technical aptitude
