Senior Digital Marketing Specialist Must-Have Resume Skills and Keywords
Are you interested in improving your job outlook and increasing your salary? How can you demonstrate that you are the most qualified candidate for a Senior Digital Marketing Specialist position? Of course continuing to gain experience working as a Senior Digital Marketing Specialist may be your best qualification, but there are other ways you can also develop your skills, like continuing education or volunteer opportunities. More immediately, however, you can be ready for your next opportunity or promotion by educating yourself about the duties, responsibilities, and required skills of a Senior Digital Marketing Specialist and making sure your resume reflects your experience properly.
We designed the ZipRecruiter Career Keyword Mapper to help you solve this problem and hopefully improve your resume. Using machine learning tools paired with industry research, our Marketplace Research Team helped analyze millions of job postings and resumes to identify the most important keywords related to Senior Digital Marketing Specialist jobs. Our goal is to help you discover opportunities to improve your resume or to help you understand what skills and qualifications you need to be a Senior Digital Marketing Specialist or to advance your career into beyond this role.
Employers require a broad range of skills and qualifications in their descriptions of Senior Digital Marketing Specialist positions. The top three keywords make up 48.73% of the total set of top terms. Look to the Resume Checklist below to see how Digital Marketing, Digital, and Collaboration shares stack up against the share from resumes. Search Engine Optimization, Social Media and Google Analytics represent an additionally healthy share of the employer Senior Digital Marketing Specialist job postings with their combined total of 28.11%. At 23.15%, Innovation, Marketing Automation, Detail Oriented, and Marketing Strategy appear far less frequently, but are still a significant portion of the 10 top Senior Digital Marketing Specialist skills and requirements according to employers.
Job seeker resumes showcase a broad range of skills and qualifications in their descriptions of Senior Digital Marketing Specialist positions. The top three keywords represent 43.17% of the total set of top resume listed keywords. Look to the Resume Checklist below to investigate how Digital Marketing, Social Media, and Google Analytics match up to employer job descriptions. Search Engine Optimization, Digital, and Email Marketing represent a very decent share of skills found on resumes for Senior Digital Marketing Specialist with 30.05% of the total. At 26.78%, Customer Service, Collaboration, Blogging, and Social Media Marketing appear far less frequently, but are still a significant portion of the 10 top Senior Digital Marketing Specialist skills and qualifications found on resumes.
Here is a simple table of the top 10 skills and qualifications as listed by employers in Senior Digital Marketing Specialist job postings since January of 2018, followed by the top 10 skills and qualifications most commonly listed by people who held the title of Senior Digital Marketing Specialist on their resumes.
Top Senior Digital Marketing Specialist Skills
|Skills Required by Employers
|Search Engine Optimization
|Skills Listed by Employees
|Search Engine Optimization
|Social Media Marketing
Our Resume Keyword Checklist is based upon an analysis of the most commonly found terms within both job descriptions and resumes for Senior Digital Marketing Specialist roles. Our algorithm helps isolate phrases and patterns to identify the most frequently recurring and reused keywords from each data source, while correcting for uncommon and outlier results. Various heuristic methodologies are then applied to ultimately create two top 20 lists of the most important and significant skills, certificates and requirements found within Senior Digital Marketing Specialist job postings and resumes. We then merge the two lists together and use a combination of statistics and rules-based scenarios to create a list that is audited by the Marketplace Research team, and finally turned into the checklist you see below. Our hope is that knowing this information can help you make your best impression with your next potential employer.
Uncommon Keywords on Senior Digital Marketing Specialist Resumes
Employer job listings frequently list Detail Oriented, Marketing Automation or Innovation as requirements in Senior Digital Marketing Specialist job descriptions; however, job seekers mention them far less frequently on their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Senior Digital Marketing Specialist role may help you stand out more to hiring managers.
Common Keywords on Senior Digital Marketing Specialist Resumes
Both employer job listings and resumes from people who’ve held the role of Senior Digital Marketing Specialist tend to always include skills and requirements found in this list. Whether you’ve only got Communication Skills, Collaboration, Digital, CRM, Technical, Lead Generation, Digital Marketing, AdWords, Marketing Strategy, Analysis, Search Engine Optimization, PPC, Google Analytics, Project Management, SEM, Customer Service, Social Media, HTML or Email Marketing in your background and experience, make sure to highlight the term prominently on your resume. As a job seeker you’ll be competing with many others who are bound to have as many as you (or more!) of these common resume keywords highlighted in their application for a job as a Senior Digital Marketing Specialist.
Uncommon Keywords on Senior Digital Marketing Specialist Job Descriptions
Employer job listings rarely list MS Office, WordPress, Instagram, Adobe Photoshop, Social Media Marketing or Blogging as important skills or qualifications in Senior Digital Marketing Specialist job descriptions. Nevertheless, job seekers mention them much more commonly in their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Senior Digital Marketing Specialist role may go unnoticed or even discounted by hiring managers.
The most common important skills required by employers are Communication Skills, Collaboration, Digital, CRM, Technical, Lead Generation and Digital Marketing. These skills and requirements are just as likely to be mentioned by employers as well as on resumes of people that held a job as a Senior Digital Marketing Specialist, suggesting that having these keywords on a resume are important for success as a Senior Digital Marketing Specialist. Additionally, employer Senior Digital Marketing Specialist job descriptions list Detail Oriented as a desirable experience, even though Detail Oriented appears 3.53 times less on resumes, suggesting that it's worth considering including this keyword if you possess the experience.
Although you'd probably love to load up your resume with every possible keyword you can, employers tend to look for the things they specify in the job description. Our analysis suggests that highlighting too prominently terms like MS Office, WordPress, Instagram, Adobe Photoshop, Social Media Marketing and Blogging may be something to reconsider. These 6 terms appear 2.08, 2.48, 2.80, 3.46, 3.95 and 4.50 times less frequently, respectively, than in job descriptions for a Senior Digital Marketing Specialist position. This indicates that highlighting any of these keywords on your resume may not be a great way to impress a potential employer.
Unless your resume has a good density of the following skills and experience listed, you may not be considered for the role of Senior Digital Marketing Specialist. Make sure to include a strong showing for the following keywords on your resume:
- Communication Skills
- Lead Generation
- Digital Marketing
- Marketing Strategy
- Search Engine Optimization
- Google Analytics
- Project Management
Additionally employers frequently list the following as desirable qualities in a Senior Digital Marketing Specialist candidate, but they are far less common on most resumes:
- Detail Oriented
- Marketing Automation
Finally people who held the position of a Senior Digital Marketing Specialist and list it on their resume are adding these terms that are less likely to be noticed by employers. You may want to consider downplaying these terms on your Senior Digital Marketing Specialist application:
- MS Office
- Adobe Photoshop
- Social Media Marketing
At ZipRecruiter, we understand better than anyone the importance of using the right keywords to describe your experience — it’s crucial to attracting the right employers! We built our business on the ability to effectively match job seekers with employers using AI-technology that understands your resume and how likely you are to be noticed by a potential future employer. Having a ZipRecruiter profile that showcases your most relevant skills and abilities can help you get recruited into a new role as a Senior Digital Marketing Specialist. Get started on your journey with a new ZipRecruiter Profile today!