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What Is a Sales Designer and How to Become One

Sales Designer

What Is a Sales Designer?

A sales designer is responsible for creating visual merchandising displays for furniture stores and interior design groups. You design storefronts, point of sale displays, and furniture store arrangements. Your job duties include collaborating with the sales team to determine the requirements of the display, designing the display elements, and overseeing the final creation of the visual merchandising display. The qualifications for this career include a bachelor’s degree in interior design, strong creative skills, and experience creating retail displays.

How to Become a Sales Designer

To become a sales designer, you need creative abilities, sales experience, and possibly a formal degree in a relevant field. Minimum qualifications for sales designer roles typically include a background in customer service or sales plus a bachelor’s degree in interior design, sales, marketing, advertising, or a similar field. A career in sales design often involves on-the-job training to learn the dynamics of a brand, product, or product line. This job exists in fields such as architecture and home sales, product development, and retail. Regardless of the industry, you need exceptional interpersonal communication and customer service skills to succeed as a sales designer.

Sales Designer Job Description Sample

With this Sales Designer job description sample, you can get a good idea of what employers are looking for when hiring for this position. Remember, every employer is different and each will have unique qualifications when they hire for a Sales Designer role.

Job Summary

We are seeking a Sales Designer to help us develop displays for our store. In this position, you will work with other merchandisers to select which pieces should go into the display, primarily based on what products we are planning to promote. However, you will also take customer behavior and aesthetics into consideration when designing these displays. Our ideal applicant has a bachelor's degree in interior design or a relevant marketing field and several years of retail experience. You also need to have strong collaboration skills, as these projects often involve working with multiple departments.

Duties and Responsibilities

  • Collaborate with merchandisers and sales leads to determine what products to use
  • Design a floor plan for the display that features important products
  • Oversee the building and arrangement of the display
  • Observe how the display affects sales and customer behavior, adjusting as necessary
  • Update displays when new products arrive

Requirements and Qualifications

  • Bachelor's degree in interior design or marketing
  • Retail experience
  • Knowledge of customer psychology
  • Strong collaboration and analytical skills