Skip to Main Content

Public Relations Specialist Must-Have Resume Skills and Keywords

Are you interested in improving your job outlook and increasing your salary? How can you demonstrate that you are the most qualified candidate for a Public Relations Specialist position? Of course continuing to gain experience working as a Public Relations Specialist may be your best qualification, but there are other ways you can also develop your skills, like continuing education or volunteer opportunities. More immediately, however, you can be ready for your next opportunity or promotion by educating yourself about the duties, responsibilities, and required skills of a Public Relations Specialist and making sure your resume reflects your experience properly.

In order to do so, you’ll want to know that both employers hiring for a Public Relations Specialist and those who list the position of Public Relations Specialist on their resumes predominantly feature Public Relations and Social Media as the most common and important terms, respectively. But the list quickly begins to diverge with resumes showing Collaboration, MS Office and Editing at positions three, four and five, while job listings show a different pattern. Do you know what you would list?

We designed the ZipRecruiter Career Keyword Mapper to help you solve this problem and hopefully improve your resume. Using machine learning tools paired with industry research, our Marketplace Research Team helped analyze millions of job postings and resumes to identify the most important keywords related to Public Relations Specialist jobs. Our goal is to help you discover opportunities to improve your resume or to help you understand what skills and qualifications you need to be a Public Relations Specialist or to advance your career into beyond this role.

Top Skills Mentioned in Job Descriptions

Top
10
Job Skills
Employers require a broad range of skills and qualifications in their descriptions of Public Relations Specialist positions. The top three keywords make up 45.4% of the total set of top terms. Look to the Resume Checklist below to see how Public Relations, Social Media, and Collaboration shares stack up against the share from resumes. Communication Skills, Media Relations and Innovation represent an additionally healthy share of the employer Public Relations Specialist job postings with their combined total of 26.67%. At 27.95%, Proactive, Relationship Management, Detail Oriented, and Editing appear far less frequently, but are still a significant portion of the 10 top Public Relations Specialist skills and requirements according to employers.

Top Skills Mentioned in Resumes

Top
10
Job Skills
The top three keywords people who held Public Relations Specialist descriptions listed on their resumes are Public Relations (appearing on 22.55%), Social Media (appearing on 20.1%), and Collaboration (appearing on 8.8%). 51.45% of resumes with Public Relations Specialist descriptions have at least one of these terms. The Resume Checklist will help you make sense of whether or not employers are also demanding these skills. MS Office, Editing, and Customer Service are still quite common, and a respectable share of skills found on resumes for Public Relations Specialist with 23.34% of the total. At 25.2%, Instagram, Digital, Media Relations, and Newsletter Design appear far less frequently, but are still a significant portion of the 10 top Public Relations Specialist skills and qualifications found on resumes.

Most Important Skills Required to Be a Public Relations Specialist as Listed by Employers and Employees

Here is a simple table of the top 10 skills and qualifications as listed by employers in Public Relations Specialist job postings since January of 2018, followed by the top 10 skills and qualifications most commonly listed by people who held the title of Public Relations Specialist on their resumes.
Top Public Relations Specialist Skills
Skills Required by Employers Share
Public Relations 22.42%
Social Media 12.49%
Collaboration 10.49%
Communication Skills 9.70%
Media Relations 8.87%
Innovation 8.10%
Proactive 7.88%
Relationship Management 6.94%
Detail Oriented 6.71%
Editing 6.42%
Skills Listed by Employees Share
Public Relations 22.55%
Social Media 20.10%
Collaboration 8.80%
MS Office 8.65%
Editing 7.76%
Customer Service 6.93%
Instagram 6.61%
Digital 6.35%
Media Relations 6.25%
Newsletter Design 5.99%

Public Relations Specialist Resume Checklist

Our Resume Keyword Checklist is based upon an analysis of the most commonly found terms within both job descriptions and resumes for Public Relations Specialist roles. Our algorithm helps isolate phrases and patterns to identify the most frequently recurring and reused keywords from each data source, while correcting for uncommon and outlier results. Various heuristic methodologies are then applied to ultimately create two top 20 lists of the most important and significant skills, certificates and requirements found within Public Relations Specialist job postings and resumes. We then merge the two lists together and use a combination of statistics and rules-based scenarios to create a list that is audited by the Marketplace Research team, and finally turned into the checklist you see below. Our hope is that knowing this information can help you make your best impression with your next potential employer.
Uncommon Keywords on Public Relations Specialist Resumes
Job Descriptions
Resumes
25%
50%
75%
100%
Proactive
Innovation
Detail Oriented
Outlook
Relationship Management
Communication Skills
Marketing Communications
Media Relations
English Speaking
Collaboration
Journalism
Technical
Public Relations
Employer job listings tend to list Proactive, Innovation, Detail Oriented, Outlook, Relationship Management, Communication Skills, Marketing Communications, Media Relations, English Speaking, Collaboration, Journalism, Technical or Public Relations as requirements in Public Relations Specialist job descriptions; however, job seekers mention them far less frequently on their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Public Relations Specialist role may help you stand out more to hiring managers.
Common Keywords on Public Relations Specialist Resumes
Job Descriptions
Resumes
25%
50%
75%
100%
Project Management
Digital
Blogging
Editing
MS Office
Calendaring
Social Media
Newsletter Design
Graphic Design
Social Media Marketing
Customer Service
Both employer job listings and resumes from people who’ve held the role of Public Relations Specialist tend to always include skills and requirements found in this list. Whether you’ve only got Project Management, Digital, Blogging, Editing, MS Office, Calendaring, Social Media, Newsletter Design, Graphic Design, Social Media Marketing or Customer Service in your background and experience, make sure to highlight the term prominently on your resume. As a job seeker you’ll be competing with many others who are bound to have as many as you (or more!) of these common resume keywords highlighted in their application for a job as a Public Relations Specialist.
Uncommon Keywords on Public Relations Specialist Job Descriptions
Job Descriptions
Resumes
25%
50%
75%
100%
Event Planning
Adobe Photoshop
Instagram
Fundraising
Employer job listings infrequently list Event Planning, Adobe Photoshop, Instagram or Fundraising as important skills or qualifications in Public Relations Specialist job descriptions. Nevertheless, job seekers mention them much more commonly in their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Public Relations Specialist role may go unnoticed or even discounted by hiring managers.

FAQs about Public Relations Specialist Skills and Resume Keywords

What are the most important Public Relations Specialist job skills to have on my resume?

The most common important skills required by employers are Project Management, Digital, Blogging, Editing, MS Office, Calendaring and Social Media. These skills and requirements are just as likely to be mentioned by employers as well as on resumes of people that held a job as a Public Relations Specialist, suggesting that having these keywords on a resume are important for success as a Public Relations Specialist. Additionally, employer Public Relations Specialist job descriptions list Proactive as a desirable experience, even though Proactive appears 6.94 times less on resumes, suggesting that it's worth considering including this skill if you possess the experience.

What are the least important Public Relations Specialist job skills to have on my resume?

Although you'd probably love to load up your resume with every possible keyword you can, employers tend to look for the things they specify in the job description. Our analysis suggests that highlighting too prominently terms like Event Planning, Adobe Photoshop, Instagram and Fundraising may be something to reconsider. These 4 terms appear 2.19, 2.42, 2.69 and 3.08 times less frequently, respectively, than in job descriptions for a Public Relations Specialist position. This indicates that highlighting any of these keywords on your resume may not be a great way to get noticed by a potential employer.

How do I make sure my resume has all of the right keywords for a Public Relations Specialist position?

Unless your resume has a good density of the following skills and experience listed, you may not be considered for the role of Public Relations Specialist. Make sure to include a strong showing for the following keywords on your resume:
  • Project Management
  • Digital
  • Blogging
  • Editing
  • MS Office
  • Calendaring
  • Social Media
  • Newsletter Design
  • Graphic Design
  • Social Media Marketing
  • Customer Service
Additionally employers frequently list the following as desirable qualities in a Public Relations Specialist candidate, but they are far less common on most resumes:
  • Proactive
  • Innovation
  • Detail Oriented
  • Outlook
  • Relationship Management
  • Communication Skills
  • Marketing Communications
  • Media Relations
  • English Speaking
  • Collaboration
  • Journalism
  • Technical
  • Public Relations
Finally people who held the position of a Public Relations Specialist and list it on their resume are adding these terms that are less likely to be noticed by employers. You may want to consider downplaying these terms on your Public Relations Specialist application:
  • Event Planning
  • Adobe Photoshop
  • Instagram
  • Fundraising

Before applying for a Public Relations Specialist job

At ZipRecruiter, we understand better than anyone the importance of using the right keywords to describe your experience — it’s crucial to attracting the right employers! We built our business on the ability to effectively match job seekers with employers using AI-technology that understands your resume and how likely you are to be noticed by a potential future employer. Having a ZipRecruiter profile that showcases your most relevant skills and abilities can help you get recruited into a new role as a Public Relations Specialist. Get started on your journey with a new ZipRecruiter Profile today!