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Public Relations Manager Must-Have Resume Skills and Keywords

Are you interested in improving your job outlook and increasing your salary? How can you demonstrate that you are the most qualified candidate for a Public Relations Manager position? Of course continuing to gain experience working as a Public Relations Manager may be your best qualification, but there are other ways you can also develop your skills, like continuing education or volunteer opportunities. More immediately, however, you can be ready for your next opportunity or promotion by educating yourself about the duties, responsibilities, and required skills of a Public Relations Manager and making sure your resume reflects your experience properly.

We designed the ZipRecruiter Career Keyword Mapper to help you solve this problem and hopefully improve your resume. Using machine learning tools paired with industry research, our Marketplace Research Team helped analyze millions of job postings and resumes to identify the most important keywords related to Public Relations Manager jobs. Our goal is to help you discover opportunities to improve your resume or to help you understand what skills and qualifications you need to be a Public Relations Manager or to advance your career into beyond this role.

Top Skills Mentioned in Job Descriptions

Top
10
Job Skills
Employers require a broad range of skills and qualifications in their descriptions of Public Relations Manager positions. The top three keywords make up 45.9% of the total set of top terms. Look to the Resume Checklist below to see how Public Relations, Collaboration, and Social Media shares stack up against the share from resumes. Media Relations, Innovation and Communication Skills represent an additionally healthy share of the employer Public Relations Manager job postings with their combined total of 27.62%. At 26.47%, Proactive, Digital, Relationship Management, and Editing appear far less frequently, but are still a significant portion of the 10 top Public Relations Manager skills and requirements according to employers.

Top Skills Mentioned in Resumes

Top
10
Job Skills
The top three keywords people who held Public Relations Manager descriptions listed on their resumes are Public Relations (appearing on 24.61%), Social Media (appearing on 19.46%), and Collaboration (appearing on 8.76%). 52.83% of resumes with Public Relations Manager descriptions have at least one of these terms. The Resume Checklist will help you make sense of whether or not employers are also demanding these skills. MS Office, Editing, and Media Relations are still quite common, and a respectable share of skills found on resumes for Public Relations Manager with 23.03% of the total. At 24.14%, Digital, Customer Service, Blogging, and English Speaking appear far less frequently, but are still a significant portion of the 10 top Public Relations Manager skills and qualifications found on resumes.

Most Important Skills Required to Be a Public Relations Manager as Listed by Employers and Employees

Here is a simple table of the top 10 skills and qualifications as listed by employers in Public Relations Manager job postings since January of 2018, followed by the top 10 skills and qualifications most commonly listed by people who held the title of Public Relations Manager on their resumes.
Top Public Relations Manager Skills
Skills Required by Employers Share
Public Relations 21.52%
Collaboration 12.47%
Social Media 11.91%
Media Relations 10.28%
Innovation 8.70%
Communication Skills 8.64%
Proactive 8.64%
Digital 7.21%
Relationship Management 5.34%
Editing 5.28%
Skills Listed by Employees Share
Public Relations 24.61%
Social Media 19.46%
Collaboration 8.76%
MS Office 7.92%
Editing 7.92%
Media Relations 7.19%
Digital 6.35%
Customer Service 6.19%
Blogging 5.88%
English Speaking 5.72%

Public Relations Manager Resume Checklist

Our Resume Keyword Checklist is based upon an analysis of the most commonly found terms within both job descriptions and resumes for Public Relations Manager roles. Our algorithm helps isolate phrases and patterns to identify the most frequently recurring and reused keywords from each data source, while correcting for uncommon and outlier results. Various heuristic methodologies are then applied to ultimately create two top 20 lists of the most important and significant skills, certificates and requirements found within Public Relations Manager job postings and resumes. We then merge the two lists together and use a combination of statistics and rules-based scenarios to create a list that is audited by the Marketplace Research team, and finally turned into the checklist you see below. Our hope is that knowing this information can help you make your best impression with your next potential employer.
Uncommon Keywords on Public Relations Manager Resumes
Job Descriptions
Resumes
25%
50%
75%
100%
Proactive
Innovation
Detail Oriented
Communication Skills
Media Relations
Collaboration
Journalism
Relationship Management
Digital
Project Management
Employer job listings often list Proactive, Innovation, Detail Oriented, Communication Skills, Media Relations, Collaboration, Journalism, Relationship Management, Digital or Project Management as requirements in Public Relations Manager job descriptions; however, job seekers mention them far less frequently on their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Public Relations Manager role may help you stand out more to hiring managers.
Common Keywords on Public Relations Manager Resumes
Job Descriptions
Resumes
25%
50%
75%
100%
Marketing Communications
Public Relations
English Speaking
Blogging
Editing
Facilitation
Social Media
Broadcasting
Calendaring
MS Office
Newsletter Design
Customer Service
Social Media Marketing
Instagram
Both employer job listings and resumes from people who’ve held the role of Public Relations Manager tend to always include skills and requirements found in this list. Whether you’ve only got Marketing Communications, Public Relations, English Speaking, Blogging, Editing, Facilitation, Social Media, Broadcasting, Calendaring, MS Office, Newsletter Design, Customer Service, Social Media Marketing or Instagram in your background and experience, make sure to highlight the term prominently on your resume. As a job seeker you’ll be competing with many others who are bound to have as many as you (or more!) of these common resume keywords highlighted in their application for a job as a Public Relations Manager.
Uncommon Keywords on Public Relations Manager Job Descriptions
Job Descriptions
Resumes
25%
50%
75%
100%
Event Planning
Graphic Design
Employer job listings seldom list Event Planning or Graphic Design as important skills or qualifications in Public Relations Manager job descriptions. Nevertheless, job seekers mention them much more commonly in their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Public Relations Manager role may go unnoticed or even discounted by hiring managers.

FAQs about Public Relations Manager Skills and Resume Keywords

What are the most important Public Relations Manager job skills to have on my resume?

The most common important skills required by employers are Marketing Communications, Public Relations, English Speaking, Blogging, Editing, Facilitation and Social Media. These skills and requirements are just as likely to be mentioned by employers as well as on resumes of people that held a job as a Public Relations Manager, suggesting that having these keywords on a resume are important for success as a Public Relations Manager. Additionally, employer Public Relations Manager job descriptions list Proactive as a desirable experience, even though Proactive appears 6.16 times less on resumes, suggesting that it's worth considering including this term if you possess the experience.

What are the least important Public Relations Manager job skills to have on my resume?

Although you'd probably love to load up your resume with every possible keyword you can, employers tend to look for the things they specify in the job description. Our analysis suggests that highlighting too prominently terms like Event Planning and Graphic Design may be something to reconsider. These two terms appear 0.38 and 0.28 times less often than in job descriptions for a Public Relations Manager position. This indicates that highlighting either of these keywords on your resume may not be a great way to stand out to a potential employer.

How do I make sure my resume has all of the right keywords for a Public Relations Manager position?

Unless your resume has a good density of the following skills and experience listed, you may not be considered for the role of Public Relations Manager. Make sure to include a strong showing for the following keywords on your resume:
  • Marketing Communications
  • Public Relations
  • English Speaking
  • Blogging
  • Editing
  • Facilitation
  • Social Media
  • Broadcasting
  • Calendaring
  • MS Office
  • Newsletter Design
  • Customer Service
  • Social Media Marketing
  • Instagram
Additionally employers frequently list the following as desirable qualities in a Public Relations Manager candidate, but they are far less common on most resumes:
  • Proactive
  • Innovation
  • Detail Oriented
  • Communication Skills
  • Media Relations
  • Collaboration
  • Journalism
  • Relationship Management
  • Digital
  • Project Management
Finally people who held the position of a Public Relations Manager and list it on their resume are adding these terms that are less likely to be noticed by employers. You may want to consider downplaying these terms on your Public Relations Manager application:
  • Event Planning
  • Graphic Design

Before applying for a Public Relations Manager job

At ZipRecruiter, we understand better than anyone the importance of using the right keywords to describe your experience — it’s crucial to attracting the right employers! We built our business on the ability to effectively match job seekers with employers using AI-technology that understands your resume and how likely you are to be noticed by a potential future employer. Having a ZipRecruiter profile that showcases your most relevant skills and abilities can help you get recruited into a new role as a Public Relations Manager. Get started on your journey with a new ZipRecruiter Profile today!