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What Is a National Sales Manager and How to Become One

National Sales Manager

What Does a National Sales Manager Do?

A national sales manager is responsible for the overall national sales team for an organization. Your job is to articulate and execute sales strategies and objectives in order to meet sales goals. The career requires you have experience in monitoring actual sales against projections and adjusting strategies to stay on track. Your duties may also include recruitment strategies for the sales team, maintaining relationships between the sales and other departments, and ensuring effective training regimes for sales staff. You work closely with other senior management to ensure sales goals align with budgets and overall revenue projections.

How to Become a National Sales Manager

The main qualifications for getting a job as a national sales manager are a bachelor's degree in a relevant field and prior experience as a sales representative. Experience is particularly useful for this role, and some employers may accept additional work experience in place of formal education. Alternatively, consider pursuing a master's degree if you want to maximize the number of opportunities you have, particularly with regards to professional networking. Fulfilling the responsibilities and duties of a national sales manager requires familiarity with CRM software, team management skills, negotiation skills, the ability to understand performance metrics, and sometimes the ability to travel around the country as needed.

National Sales Manager Job Description Sample

With this National Sales Manager job description sample, you can get a good idea of what employers are looking for when hiring for this position. Remember, every employer is different and each will have unique qualifications when they hire for a National Sales Manager role.

Job Summary

Our company is looking for a National Sales Manager to oversee our sales team. In this position, you will take on many different responsibilities. These may include sales forecasting, setting goals, hiring and training new representatives, and sourcing leads. You will also attend trade shows and gather information from potential customers that may benefit the product development team. You are ultimately responsible for both sales growth and customer relationship management, so you should have several years of experience with both. A bachelor's degree and strong negotiation skills are essential for this role.

Duties and Responsibilities

  • Hire and train sales representatives
  • Set goals and support your team in meeting them
  • Source new sales leads
  • Implement sales strategies
  • Manage our relationship with major clients

Requirements and Qualifications

  • Bachelor's degree in business or a related field
  • Several years of sales and management experience
  • Strong negotiation and leadership skills
  • Proficiency with CRM software