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National Sales Manager Must-Have Resume Skills and Keywords

Are you interested in improving your job outlook and increasing your salary? How can you demonstrate that you are the most qualified candidate for a National Sales Manager position? Of course continuing to gain experience working as a National Sales Manager may be your best qualification, but there are other ways you can also develop your skills, like continuing education or volunteer opportunities. More immediately, however, you can be ready for your next opportunity or promotion by educating yourself about the duties, responsibilities, and required skills of a National Sales Manager and making sure your resume reflects your experience properly.

We designed the ZipRecruiter Career Keyword Mapper to help you solve this problem and hopefully improve your resume. Using machine learning tools paired with industry research, our Marketplace Research Team helped analyze millions of job postings and resumes to identify the most important keywords related to National Sales Manager jobs. Our goal is to help you discover opportunities to improve your resume or to help you understand what skills and qualifications you need to be a National Sales Manager or to advance your career into beyond this role.

Top Skills Mentioned in Job Descriptions

Top
10
Job Skills
Employers require a broad range of skills and qualifications in their descriptions of National Sales Manager positions. The top three keywords make up 47.27% of the total set of top terms. Look to the Resume Checklist below to see how National Sales, Collaboration, and Innovation shares stack up against the share from resumes. Communication Skills, Customer Service and Sales Strategies represent an additionally healthy share of the employer National Sales Manager job postings with their combined total of 28.15%. At 24.58%, Technical, Forecasting, Sales Experience, and CRM appear far less frequently, but are still a significant portion of the 10 top National Sales Manager skills and requirements according to employers.

Top Skills Mentioned in Resumes

Top
10
Job Skills
Job seeker resumes showcase a broad range of skills and qualifications in their descriptions of National Sales Manager positions. The top three keywords represent 43.73% of the total set of top resume listed keywords. Look to the Resume Checklist below to investigate how National Sales, Customer Service, and Forecasting match up to employer job descriptions. Accountable, Account Management, and Regional Sales represent a very decent share of skills found on resumes for National Sales Manager with 25.87% of the total. At 30.4%, Tradeshows, Collaboration, CRM, and Sales and Marketing appear far less frequently, but are still a significant portion of the 10 top National Sales Manager skills and qualifications found on resumes.

Most Important Skills Required to Be a National Sales Manager as Listed by Employers and Employees

Here is a simple table of the top 10 skills and qualifications as listed by employers in National Sales Manager job postings since January of 2018, followed by the top 10 skills and qualifications most commonly listed by people who held the title of National Sales Manager on their resumes.
Top National Sales Manager Skills
Skills Required by Employers Share
National Sales 26.14%
Collaboration 11.06%
Innovation 10.07%
Communication Skills 9.97%
Customer Service 9.25%
Sales Strategies 8.93%
Technical 6.31%
Forecasting 6.30%
Sales Experience 6.19%
CRM 5.78%
Skills Listed by Employees Share
National Sales 23.19%
Customer Service 11.48%
Forecasting 9.06%
Accountable 8.94%
Account Management 8.84%
Regional Sales 8.09%
Tradeshows 7.83%
Collaboration 7.65%
CRM 7.56%
Sales and Marketing 7.36%

National Sales Manager Resume Checklist

Our Resume Keyword Checklist is based upon an analysis of the most commonly found terms within both job descriptions and resumes for National Sales Manager roles. Our algorithm helps isolate phrases and patterns to identify the most frequently recurring and reused keywords from each data source, while correcting for uncommon and outlier results. Various heuristic methodologies are then applied to ultimately create two top 20 lists of the most important and significant skills, certificates and requirements found within National Sales Manager job postings and resumes. We then merge the two lists together and use a combination of statistics and rules-based scenarios to create a list that is audited by the Marketplace Research team, and finally turned into the checklist you see below. Our hope is that knowing this information can help you make your best impression with your next potential employer.
Uncommon Keywords on National Sales Manager Resumes
Job Descriptions
Resumes
25%
50%
75%
100%
Communication Skills
Employer job listings tend to list Communication Skills as requirements in National Sales Manager job descriptions; however, job seekers mention them far less frequently on their resumes. If you possess this experience, including this keyword prominently on your resume when applying for a National Sales Manager role may help you stand out more to hiring managers.
Common Keywords on National Sales Manager Resumes
Job Descriptions
Resumes
25%
50%
75%
100%
Sales Experience
Negotiation Skills
Management Skills
Innovation
Collaboration
Sales Strategies
Compliance
National Sales
Technical
Business Developement
Relationship Management
Customer Service
Mentoring
MS Office
CRM
Forecasting
Both employer job listings and resumes from people who’ve held the role of National Sales Manager tend to always include skills and requirements found in this list. Whether you’ve only got Sales Experience, Negotiation Skills, Management Skills, Innovation, Collaboration, Sales Strategies, Compliance, National Sales, Technical, Business Developement, Relationship Management, Customer Service, Mentoring, MS Office, CRM or Forecasting in your background and experience, make sure to highlight the term prominently on your resume. As a job seeker you’ll be competing with many others who are bound to have as many as you (or more!) of these common resume keywords highlighted in their application for a job as a National Sales Manager.
Uncommon Keywords on National Sales Manager Job Descriptions
Job Descriptions
Resumes
25%
50%
75%
100%
Tradeshows
National Account Management
Account Management
Sales Growth
Sales and Marketing
Regional Sales
Strategic Planning
Accountable
Employer job listings infrequently list Tradeshows, National Account Management, Account Management, Sales Growth, Sales and Marketing, Regional Sales, Strategic Planning or Accountable as important skills or qualifications in National Sales Manager job descriptions. Nevertheless, job seekers mention them much more commonly in their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a National Sales Manager role may go unnoticed or even discounted by hiring managers.

FAQs about National Sales Manager Skills and Resume Keywords

What are the most important National Sales Manager job skills to have on my resume?

The most common important skills required by employers are Sales Experience, Negotiation Skills, Management Skills, Innovation, Collaboration, Sales Strategies and Compliance. These skills and requirements are just as likely to be mentioned by employers as well as on resumes of people that held a job as a National Sales Manager, suggesting that having these keywords on a resume are important for success as a National Sales Manager. Additionally, employer National Sales Manager job descriptions list Communication Skills as a desirable experience, even though Communication Skills appears 2.03 times less on resumes, suggesting that it's worth considering including this skill if you possess the experience.

What are the least important National Sales Manager job skills to have on my resume?

Although you'd probably love to load up your resume with every possible keyword you can, employers tend to look for the things they specify in the job description. Our analysis suggests that highlighting too prominently terms like Tradeshows, National Account Management, Account Management, Sales Growth, Sales and Marketing, Regional Sales and Strategic Planning may be something to reconsider. These 7 terms appear 2.08, 2.10, 2.95, 3.16, 3.70, 4.10 and 4.13 times less frequently, respectively, than in job descriptions for a National Sales Manager role. This indicates that highlighting any of these keywords on your resume may not be a great way to get noticed by a potential employer.

How do I make sure my resume has all of the right keywords for a National Sales Manager position?

Unless your resume has a good density of the following skills and experience listed, you may not be considered for the role of National Sales Manager. Make sure to include a strong showing for the following keywords on your resume:
  • Sales Experience
  • Negotiation Skills
  • Management Skills
  • Innovation
  • Collaboration
  • Sales Strategies
  • Compliance
  • National Sales
  • Technical
  • Business Developement
  • Relationship Management
  • Customer Service
  • Mentoring
  • MS Office
  • CRM
Additionally employers frequently list the following as desirable qualities in a National Sales Manager candidate, but they are far less common on most resumes:
  • Communication Skills
Finally people who held the position of a National Sales Manager and list it on their resume are adding these terms that are less likely to be noticed by employers. You may want to consider downplaying these terms on your National Sales Manager application:
  • Tradeshows
  • National Account Management
  • Account Management
  • Sales Growth
  • Sales and Marketing
  • Regional Sales
  • Strategic Planning
  • Accountable

Before applying for a National Sales Manager job

At ZipRecruiter, we understand better than anyone the importance of using the right keywords to describe your experience — it’s crucial to attracting the right employers! We built our business on the ability to effectively match job seekers with employers using AI-technology that understands your resume and how likely you are to be noticed by a potential future employer. Having a ZipRecruiter profile that showcases your most relevant skills and abilities can help you get recruited into a new role as a National Sales Manager. Get started on your journey with a new ZipRecruiter Profile today!