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What Is a National Account Manager and How to Become One

National Account Manager

What Is a National Account Manager?

A national account manager develops, maintains, and improves client relationships across a large territory. In this role, your duties and responsibilities include meeting with customers to discuss their needs and how to meet them better as well as provide them with new products or services to try out. You may travel to locations on occasion, but you typically perform your work over the phone. You also direct junior account managers or regional salespeople to visit directly with clients. You work closely with the director of sales to ensure that your department is reaching sales targets and goals.

How to Become a National Account Manager

To become a national account manager, you need to have significant experience in sales and account management, as well as educational qualifications. An associate or bachelor’s degree is often required, but you might be able to supplement formal education with several years of demonstrated ability and success as a salesperson or regional account manager. In addition to your education and work experience, you need to have excellent communication and negotiation skills, familiarity with sales software such as Salesforce, and proven leadership capabilities.

National Account Manager Job Description Sample

With this National Account Manager job description sample, you can get a good idea of what employers are looking for when hiring for this position. Remember, every employer is different and each will have unique qualifications when they hire for a National Account Manager role.

Job Summary

We are looking for a talented, experienced, and highly motivated individual to join our company as a National Account Manager. As a vital part of our accounts team, you oversee all account relationships and projects in the national district, develop new accounts and business pitches, and lead a team of account executives and professionals in stewarding client resources and projects to success. This position requires having extensive personal contacts in the industry, in addition to extensive experience in accounts management, vendor relationship management, and a demonstrable history of successful leadership in a senior role. Our ideal candidate has at least a bachelor's degree in business management or a field closely relevant to our industry, in addition to impeccable interpersonal and relationship-building skills.

Duties and Responsibilities

  • Directly lead high-stakes projects for our largest and most important clients
  • Oversee our national accounts team, directing resources and personnel in support of maintaining and furthering beneficial client relationships
  • Identify new business opportunities and pitch projects and collaborations to new clients
  • Maintain important relationships with industry-adjacent professionals in media and regulatory agencies

Requirements and Qualifications

  • Bachelor's degree in business management or a field closely relevant to our industry
  • 10+ years of experience in a senior account management role, especially with clear leadership aspects
  • History of successful leadership in account management and client relationship building
  • Superb presentation and communication skills