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What Is a Marketing Account Manager and How to Become One

Marketing Account Manager

What Is a Marketing Account Manager?

A marketing account manager works as a direct line of contact between clients and a marketing company. As a marketing account manager, your job duties involve communicating with existing or new clients to develop their account, coordinating with agency departments to create and implement marketing campaigns, and resolving any issues that arise. You also communicate with client representatives throughout the campaign to ensure customer satisfaction. The career typically requires a bachelor’s degree in marketing, communications, or a related field and relevant experience in advertising. Additional qualifications include strong interpersonal, communication, and organizational skills, as well as problem-solving ability.

How to Become a Marketing Account Manager

The qualifications that you need to become a marketing account manager include a degree and customer service skills. You can start this career by earning a bachelor's degree in marketing, business, communications, or a related field. Some employers accept applicants who have experience equivalent to a degree in sales or marketing, but moving up in this field can be difficult without a degree. In this job, you need communication skills and knowledge of marketing principles. These are necessary to act as a liaison between the client and your company's marketing service providers. You also need negotiation skills to draft contracts with clients.

What are the main responsibilities of a Marketing Account Manager?

The main responsibilities of a Marketing Account Manager include developing and executing marketing strategies, overseeing client accounts, maintaining positive client relationships, analyzing market trends, managing budgets, and coordinating with internal teams to ensure successful campaign implementation.

What does a typical day as a Marketing Account Manager look like?

A typical day as a Marketing Account Manager involves collaborating with clients to understand their marketing goals, developing strategies and campaigns based on those goals, liaising with creative teams for content creation, tracking campaign performance, analyzing data to make informed decisions, and providing regular updates to clients.

How important are communication and collaboration skills in this role?

Communication and collaboration skills are crucial for a Marketing Account Manager. They are required to effectively communicate with clients, understand their needs, and convey key information to internal teams. Collaboration is necessary to coordinate efforts between various departments, such as creative, digital, and analytics, to deliver impactful marketing campaigns.

Marketing Account Manager Job Description Sample

With this Marketing Account Manager job description sample, you can get a good idea of what employers are looking for when hiring for this position. Remember, every employer is different and each will have unique qualifications when they hire for a Marketing Account Manager role.

Job Summary

Our growing agency needs a motivated and experienced Marketing Account Manager to develop innovative marketing strategies and oversee client projects. As a Marketing Account Manager, you will assist with large-scale outreach based on our client's needs. This includes developing content for social media and other digital campaigns, establishing budgets, monitoring projects to ensure they meet deadlines, and evaluating each campaign for effectiveness. To ensure consistent brand messaging, you will collaborate with our public relations and sales teams on a daily basis.

Duties and Responsibilities

  • Meet with clients to establish project scope and budget
  • Develop marketing campaigns for both traditional and digital media
  • Oversee each phase to ensure staff meets deadlines
  • Evaluate marketing campaigns for effectiveness
  • Collaborate with PR and sales staff to create a uniform message

Requirements and Qualifications

  • Bachelor's degree in marketing, business, or a related field
  • 5+ years of marketing agency experience with at least 2 years in a supervisory role
  • Proficient with Microsoft Office and Adobe Creative Suite
  • Excellent communication and organizational skills
  • Flexible schedule with ability to travel

Marketing Account Manager Job Description Sample

With this Marketing Account Manager job description sample, you can get a good idea of what employers are looking for when hiring for this position. Remember, every employer is different and each will have unique qualifications when they hire for a Marketing Account Manager role.

Job Summary

Our growing agency needs a motivated and experienced Marketing Account Manager to develop innovative marketing strategies and oversee client projects. As a Marketing Account Manager, you will assist with large-scale outreach based on our client's needs. This includes developing content for social media and other digital campaigns, establishing budgets, monitoring projects to ensure they meet deadlines, and evaluating each campaign for effectiveness. To ensure consistent brand messaging, you will collaborate with our public relations and sales teams on a daily basis.

Duties and Responsibilities

  • Meet with clients to establish project scope and budget
  • Develop marketing campaigns for both traditional and digital media
  • Oversee each phase to ensure staff meets deadlines
  • Evaluate marketing campaigns for effectiveness
  • Collaborate with PR and sales staff to create a uniform message

Requirements and Qualifications

  • Bachelor's degree in marketing, business, or a related field
  • 5+ years of marketing agency experience with at least 2 years in a supervisory role
  • Proficient with Microsoft Office and Adobe Creative Suite
  • Excellent communication and organizational skills
  • Flexible schedule with ability to travel